Automate your email marketing with precision. Smart triggers, conditional logic, and multi-channel fallback. Set up automated emails based on customer actions — from sign-ups to purchases — that adapt to behavior in real time.
Intelligent trigger-based automation
Bird's automation system monitors customer behavior and data points across your integrated platforms in real-time. When specific trigger conditions are met, the system automatically initiates personalized email sequences.
Power automations with unified data. Integrate customer data from all sources to fuel intelligent email automations. Connect your CRM, e-commerce platform, and website behavior to trigger personalized sequences.
Launch the right emails automatically. Set up automated emails based on specific customer actions — sign-ups, purchases, cart abandonment, or any custom data point. Triggers can combine conditions and timing rules for sophisticated flows.
Design dynamic email journeys. Create complex email sequences that adapt to customer behavior. Multi-step automations with conditional logic and dynamic content for more engaging customer experiences.
Optimize and extend your reach
Run automated A/B tests to optimize trigger effectiveness and content. If emails aren't opened, automatically switch to SMS, WhatsApp, or RCS.
Test and refine automatically. Run automated A/B tests to optimize trigger effectiveness and content. Schedule campaigns for future events while maintaining personalization. Track performance to continuously improve results.
Deliver tailored content at scale. Automatically include relevant content based on customer preferences and actions. Dynamic content blocks personalize every email while maintaining efficiency at scale.
Multi-channel fallback. Automatically switch to SMS, WhatsApp, or RCS if emails aren't opened. Create consistent automated experiences across all channels through customers' preferred medium.
“Bird's automation handles our entire post-purchase journey across four countries with localized content. What used to take our team days now runs automatically.”
Questions fréquentes
The automation system monitors customer behavior and data points across your integrated platforms in real-time. When specific conditions are met — such as a purchase, website visit, or cart abandonment — it automatically initiates personalized email sequences. Triggers can be combined with custom conditions and timing rules.
Bird automatically switches to SMS, WhatsApp, or RCS if emails aren't opened. This multi-channel fallback creates consistent automated experiences and maintains engagement through each customer's preferred channel.
Any data point from your connected systems — CRM events, e-commerce purchases, website behavior, app activity, form submissions, or custom API events. Triggers support complex conditions combining multiple data sources.