Create and send a Push Campaign

Video guide

Learn how to reach mobile app users with push notifications in Bird. In this guide, you'll learn how to:

• Create a push notification campaign
• Select recipients and templates
• Test your notifications
• Schedule or send your campaign

Step-by-step guide

In this guide, we'll show you how to set up and send your first push notifications marketing campaign.

What you'll need

• Install a push notifications channel within an application configuration.
• Push Notifications message template.

Step 1: Start a New Campaign

1. Go to:

   • Marketing Dashboard > Campaigns

2. Click:

   • Create Campaign

3. Select Channel:

   • Choose Push Notification from the channel list

Step 2: Set Campaign Details

1. Add a Campaign name: e.g., “Welcome Series – App Install”
2. Add relevant tags: Add tags like welcome, promotions, or retention to organize campaigns
3. Choose your Recipients:

• Select one or more lists or segments
• You can suppress specific lists if needed
• Set maximum recipient count to limit reach (optional)

Click Continue to content

Step 3: Configure Message Content

Send from:

• Choose the push notification channel to send from

Select template:

• Choose a pre-approved Push Notification message template
• You can edit the content directly here and save your changes
• A real-time preview of the message will be visible

Click Continue to Review

Step 4: Final Review and Test

• Check total recipients
• Review your message content
• Send a test message (recommended):
  • Choose a Simulated Contact from the dropdown

Step 5: Launch Your Campaign

• Schedule the campaign:

  • Choose a future date and time
  • Select a time zone (e.g., recipient’s local time)

• Send now:

  • Click Send Now to deliver your campaign immediately