View A/B test campaign reports

Once your A/B test has been completed, you can analyze the test results in the Campaign performance report.

The winning variant will have a 'Winner' flag displayed next to its name.

• Go to Campaigns and find the campaign that you want to view a report for.
• Click the three dots on the right-hand side, then click View report.
• In the overview section, switch between variations to see how each variation performed during the testing phase.

To see information about the test, click the A/B Test tab.

• Here, you'll be able to see:
  • A/B Test Details: Variations, Test size, Winning metric, Test duration (with exact timestamps), and result status.