Get the competitor watchlist with its latest figures

GET

/v1/email/competitive/watchlist

// Requires Insights preview access for the organization.
const report = await bird.email.competitive.watchlist.get({ range: 30 });
console.log(report.data);

# Requires Insights preview access for the organization.
report = client.email.competitive.watchlist.get(range=30)
print(report.model_dump_json())

// Requires Insights preview access for the organization.
client, err := bird.NewClient(option.WithAPIKey(os.Getenv("BIRD_API_KEY")))
if err != nil {
	log.Fatal(err)
}
ctx := context.Background()
report, err := client.Email.Competitive.Watchlist.Get(ctx, bird.EmailCompetitiveWatchlistGetParams{Range: 30})
if err != nil {
	log.Fatal(err)
}
encoded, err := json.MarshalIndent(report, "", "  ")
if err != nil {
	log.Fatal(err)
}
fmt.Println(string(encoded))

// Requires Insights preview access for the organization.
$report = $bird->email->competitive->watchlist->get(['range' => 30]);
var_dump($report->getData());

bird email competitive watchlist get

curl -X GET "https://us1.platform.bird.com/v1/email/competitive/watchlist" \
  -H "Authorization: Bearer $TOKEN" \
  --url-query "range=30"

Respuesta200

{
  "period": {
    "days": 30,
    "from": "2026-07-13T09:00:00Z",
    "to": "2026-08-12T09:00:00Z"
  },
  "summary": {
    "share_of_volume_percent": 10.5,
    "share_of_volume_change_points": -1.2,
    "competitor_sends": 4240000,
    "competitor_sends_change_percent": 12,
    "peer_cadence_median_per_week": 4.4,
    "peer_inbox_placement_median_rate": 0.892
  },
  "data": [
    {
      "watchlist_brand_id": "cwb_01krdgeqcxet5s7t44vh8rt9mg",
      "is_workspace": false,
      "name": "Everlane",
      "industry": "DTC Apparel",
      "sending_domains": [
        "everlane.com"
      ],
      "esp": "Klaviyo",
      "list_size": 1240000,
      "panel_status": "ok",
      "sends": 1240000,
      "sends_change_percent": 18,
      "cadence_per_week": 5.2,
      "inbox_placement_rate": 0.889,
      "read_rate": 0.192,
      "audience_overlap_rate": 0.24,
      "last_campaign": {
        "id": "3914827265",
        "subject": "The Summer Sale: 40% off everything",
        "sent_at": "2026-08-09T14:02:00Z",
        "image_url": "https://images.example.com/creatives/c154c8c4-6356-40e6-92d2-7c6727ec36ca.jpg"
      },
      "provenance": {
        "sends": "panel",
        "cadence_per_week": "panel",
        "inbox_placement_rate": "panel",
        "read_rate": "panel",
        "audience_overlap_rate": "panel",
        "last_campaign": "panel"
      }
    }
  ]
}

Returns every competitor brand on the workspace's watchlist, plus a row for your own sending, each with estimated send volume and how it changed against the previous period, how often the brand sends, inbox placement, estimated read rate, audience overlap with you, and the most recent campaign seen.

Figures about a competitor are estimates from an email panel, which observes a sample of real inboxes and scales what it sees up to a whole audience. They are fetched while the request runs, so they are current rather than cached, and two requests minutes apart can differ slightly. Figures about your own sending are counted rather than estimated wherever that is possible. The provenance object on each row records which source each figure came from.

A figure reads null when it is unavailable for that brand, so a 0 always means a real measurement. When a whole row has no figures, panel_status says why: the panel may not track the brand's sending domain, may track it but have seen no mail in the period, or may have been briefly unreachable.

esp and list_size are the exception, and are always null here. Read a single brand to get them.

API-key calls require Insights preview access for your organization.

Parámetros de consulta

range

integer

How many days back the response covers, counting from now. One of three fixed trend windows rather than an open date range, matching how a competitive-intelligence chart is read. Defaults to 30.

Possible values: 7, 30, 90

Carga de respuesta

period

object

obligatorio

The period every figure covers.

Mostrar atributos secundarios

period.days

integer

obligatorio

Length of the period in days.

period.from

string

obligatorio

Start of the period, inclusive.

period.to

string

obligatorio

End of the period, exclusive. Daily figures therefore run through the previous whole UTC day and never include the one in progress.

summary

object

obligatorio

Where your sending sits against the brands you watch.

Mostrar atributos secundarios

summary.share_of_volume_percent

nullable number

obligatorio

Your share of everything the watched set sent over the period, your own sending included in the total. Your half of the ratio is an exact count of your own sending while the rest is the panel's estimate, so the two sides are measured differently.

summary.share_of_volume_change_points

nullable number

obligatorio

How that share moved against the period immediately before, in percentage points. A share that went from 11.7 to 10.5 reports -1.2.

summary.competitor_sends

nullable integer

obligatorio

Estimated volume the watched brands sent between them, excluding your own sending. A panel estimate, so read it as an order of magnitude rather than a count.

summary.competitor_sends_change_percent

nullable number

obligatorio

Change in that volume against the period immediately before.

summary.peer_cadence_median_per_week

nullable number

obligatorio

Median campaigns per week across the brands you watch, per sending domain. Your own row is excluded, since it is the figure being held against this one.

summary.peer_inbox_placement_median_rate

nullable number

obligatorio

Median inbox placement across the brands you watch. Your own row is excluded, as with the cadence median.

data

array of object

obligatorio

Your own row first, then each watched brand in the order it was added. Your row is present once your workspace has sent email, since before that there is no sending of yours to compare against. Empty for a workspace that has neither sent nor added a brand.

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data.watchlist_brand_id

string

The watchlist entry, for removing the brand. Absent on your own row, which is not a watchlist entry.

data.is_workspace

boolean

obligatorio

True on the row describing your own workspace's sending.

data.name

string

obligatorio

The brand's name as it was when the brand was added to the watchlist.

data.industry

nullable string

obligatorio

The brand's industry as it was when the brand was added, or null when the brand is not classified.

data.sending_domains

array of string

obligatorio

The domains the brand's figures describe. Always one domain today: a brand is tracked by the single one the panel sees the most of its mail from, so a brand that splits its mail across several domains reports less than its full volume.

data.esp

nullable string

obligatorio

A sending platform observed on the domain, or null when the panel has none on record. A brand sending through more than one platform reports one of them rather than the list. This is frequently unavailable and updates monthly at best, so treat its absence as normal rather than as pending. Populated only when you read a single brand; on the watchlist it is always null.

data.list_size

nullable integer

obligatorio

Estimated number of addresses the brand mails, or null when the panel has no estimate. Populated only when you read a single brand; on the watchlist it is always null.

data.panel_status

string

obligatorio

Whether panel figures were available for this row, and when they were not, why.

Possible values: ok, not_in_panel, no_data, unavailable

data.sends

nullable integer

obligatorio

Messages sent in the period.

data.sends_change_percent

nullable number

obligatorio

Change in send volume against the period immediately before this one, as a percentage. Null when the earlier period has nothing to compare against.

data.cadence_per_week

nullable number

obligatorio

Average campaigns sent per week over the period.

data.inbox_placement_rate

nullable number

obligatorio

Share of the brand's observed mail that reached an inbox rather than a spam folder.

data.read_rate

nullable number

obligatorio

Share of delivered mail that was read.

data.audience_overlap_rate

nullable number

obligatorio

Share of your own audience the panel also sees receiving this brand's mail. Null on your own row, and null for a competitor the panel measured no overlap with, which is an answer rather than a gap.

data.last_campaign

nullable object

obligatorio

The most recent campaign observed in the period, or null when none was. Always null on your own row.

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data.last_campaign.id

string

obligatorio

The identifier for this campaign. Use it to fetch this one campaign on its own.

It is a string, and it needs to stay one. The values are long enough that JavaScript, and any other language that stores every number as a floating point value, will round them, and a rounded identifier matches no campaign at all. Compare it and pass it back as text.

data.last_campaign.subject

string

obligatorio

The subject line the panel saw on this campaign.

data.last_campaign.sent_at

string

obligatorio

When the panel first saw this campaign arrive.

data.last_campaign.image_url

nullable string

obligatorio

Where the panel's capture of the rendered email can be fetched, null when it captured none. Panels image only some of what they observe, so an absent creative is an ordinary outcome rather than a failed one. The image is served from the panel's own host rather than from ours, so a page embedding it has to allow that host.

data.provenance

object

obligatorio

Where each figure on this row came from.

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data.provenance.sends

string

obligatorio

Source of sends and of sends_change_percent, which is derived from it.