Advanced Email Templating

Predefined variables allow you to easily personalize your emails with recipient information and organization details.

Contact Variables

Use these to insert recipient-specific information into your emails:

{{ contact.attributes.firstName }}
{{ contact.attributes.lastName }}
{{ contact.attributes.email }}

You can also use any custom attributes that you've defined for your contacts.

Organization Variables

Include your company information consistently across all emails:

{{ organization.name }}
{{ organization.fullAddress }}
{{ organization.websiteUrl }}
{{ organization.street }}
{{ organization.city }}
{{ organization.state }}
{{ organization.country }}
{{ organization.zipCode }}

Email Address Variable

Reference the recipient's email address directly:

{{ emailAddress }}

Best Practice: Always have a fallback for personalization variables in case they're not set for a particular recipient.

Tag Filters

Filters allow you to modify the output of your variables, ensuring that the content is formatted correctly for your emails.

• default: Set a fallback value if the variable is empty

{{ contact.attributes.firstName | default: 'Valued Customer' }}

• capitalize, upcase, downcase: Change text case

{{ contact.attributes.firstName | capitalize }}
{{ product.brand | upcase }}
{{ 'IMPORTANT NOTICE' | downcase }}

• date: Format dates according to specified patterns

{{ contact.attributes.birthday | date: '%B %d, %Y' }}
{{ 'now' | date: '%Y-%m-%d %H:%M' }}

• currencyFormat: Format numbers as currency

{{ product.price | currencyFormat: 'USD' }}

Best Practice: Use the currencyFormat filter for all price displays to ensure consistency and proper formatting across different regions.

Special Tags

Special tags provide quick access to common email marketing requirements, such as unsubscribe links and web views.

Unsubscribe Links

Essential for compliance with email regulations:

{% unsubscribe %}  <!-- Outputs: <a href="...">Unsubscribe</a> -->
{% unsubscribe 'Click here to unsubscribe' %}  <!-- Custom text -->
<a href="{% unsubscribeLink %}">Manage your preferences</a>  <

Web View Links

Provide an option to view the email in a web browser:

{% webView %}  <!-- Outputs: <a href="...">View in browser</a> -->
{% webView 'View this email online' %}  <!-- Custom text -->
<a href="{% webViewLink %}">Trouble viewing? Click here</a>  <

Date Tags

Useful for displaying current dates in your emails:

Today's Date: {% currentYear %}-{% currentMonthName %}-{% currentDay %}
Sent on: {% currentWeekday %}

Best Practice: Always include an unsubscribe link in your emails, typically in the footer.