Bird CRM lowers SMS price in Sweden by 65% to local market leader Sinch
Bird
Feb 5, 2024
Press Release
1 min read
Key Takeaways
Bird CRM has reduced its SMS pricing in Sweden to 0.21 SEK ($0.02 USD / €0.019 EUR) — an estimated 65% lower than major CPaaS competitors Sinch and Twilio.
This pricing shift reflects Bird’s core philosophy of giving efficiencies back to customers: “your margins are my opportunity.”
Bird CRM’s ability to afford lower prices is driven by deep internal AI adoption and operational efficiencies.
The strong correlation between lower messaging costs and higher customer sales performance is a central motivation for the pricing strategy.
Bird CRM aims to eliminate price manipulation in CPaaS and bring more transparency and fairness to global messaging rates.
The Swedish market has historically faced high SMS prices; Bird’s new pricing directly addresses this and supports local business growth.
The price drop follows Bird CRM’s global rebrand (formerly MessageBird) and its simultaneous CRM product launch.
In the United States, Bird recently slashed SMS prices by up to 90% relative to Twilio, signaling a broader global pricing disruption.
Bird CRM now offers a unified platform for all customer communications — SMS, WhatsApp, email, voice, chat, video, and more.
Backed by $1.1B in funding from world-class investors, Bird continues to invest heavily in scalable infrastructure and AI-driven cost reduction.
Swedish investors including Niklas Zennström and the Bonnier family support Bird’s mission to deliver fair, competitive pricing across markets.
Customers can review the most up-to-date rates on the Bird pricing page.
Q&A Highlights
What is the key announcement in this press release?
Bird CRM has lowered the price of SMS in Sweden by approximately 65% compared to Sinch and Twilio, setting its new rate at 0.21 SEK.
Why is Bird CRM able to offer such low SMS prices?
Because of significant internal AI adoption that has reduced operating costs, allowing Bird to pass savings directly to customers.
Which philosophy guides Bird CRM’s pricing strategy?
“Your margins are my opportunity” — a focus on eliminating unnecessary markups and increasing customer value.
How much funding has Bird CRM raised to date?
Bird has raised $1.1 billion from top global investors, including Accel, Atomico, Tiger Global, Niklas Zennström, and the Bonnier family.
What broader market trend is Bird CRM challenging?
Price manipulation in the CPaaS market, especially around historically inflated SMS costs in regions like Sweden.
Does lower pricing impact customer sales performance?
Yes. Bird emphasizes a direct correlation between reduced channel costs and increased conversion rates for customer sales.
Which channels does Bird CRM support beyond SMS?
SMS, WhatsApp, email, voice calls, video calls, live chat, and multiple messaging apps through a unified CRM platform.
What recent milestone did Bird CRM achieve before this announcement?
The company rebranded from MessageBird and publicly launched its new CRM product.
How much did Bird CRM cut SMS prices in the United States?
Up to 90% lower than Twilio, showcasing a global rollout of market-disruptive pricing.
Why is this change particularly important for Swedish businesses?
Because Sweden has historically suffered from disproportionately high SMS prices—Bird’s reduction makes messaging significantly more affordable.
How does Bird CRM route customer conversations?
Through a unified inbox that manages all communication channels, enhanced by AI workflows and automation.
Where can readers verify current SMS pricing?
See the Bird pricing page, as rates may evolve beyond those listed in the press release.
