Quiet hours are periods of the day when you should not send marketing messages. There are two good reasons for this:
Country-specific regulations: Many countries have specific laws regarding when you can send marketing messages via SMS. WhatsApp is unregulated, but we recommend that you set up your own custom WhatsApp quiet hours, and follow the SMS guidelines.
Marketing effectiveness: Marketing is much less effective during quiet hours. Since customers have a higher engagement rate during non-quiet hours, focus on sending messages during that period.
Supported platforms and activation
WhatsApp:
Quiet hours are optional for WhatsApp.
Quiet hours for WhatsApp only apply to approved marketing message templates, sent via Campaigns, Journeys, or Flows, or messages from our API when no conversation is ongoing.
Quiet hours do not apply to messages sent from Flows or our API during the 24-hour customer care window, so as not to disrupt ongoing conversations.
SMS:
Quiet hours will be automatically applied to every SMS number where the message type has been set to promotional.
Any message sent via Campaigns, Journeys, or our API using an SMS number where the message type has been set to promotional will therefore be compliant with country regulations.
If a country has no quiet hour restrictions in place, your message will not be affected by any quiet hour restrictions.
Quiet hours and Bird products
To determine if a message should be subject to quiet hours, we examine ongoing interactions and assess if the content is marketing-related. The following sections describe what we check for each Bird product.
Journeys and Campaigns
Quiet hours are not applied to campaign test messages.
SMS: If a number's message type is set as promotional, all messages sent via that number will be subject to quiet hours.
WhatsApp: When you customer manually activate quiet hours, all messages using pre-approved WhatsApp marketing templates will adhere to these quiet hours.
Flows, API messages and Inbox
SMS: If a number's message type is set as promotional, all messages sent via that number will be subject to quiet hours.
WhatsApp: When you manually activate quiet hours, and there is no ongoing conversation with the end-user, all messages using pre-approved WhatsApp marketing templates will be subject to quiet hours.
Channels API
SMS: If a number's message type is set as promotional, all messages sent via that number will be subject to quiet hours.
WhatsApp: When you manually activate quiet hours, and there is no ongoing conversation with the end-user, all messages using pre-approved WhatsApp marketing templates will be subject to quiet hours.
Countries with multiple time zones
For countries with multiple time zones, we offer the option to use area codes to send messages to users according to their local time.
Custom quiet hours
You can define custom quiet hours, specifying when marketing messages should not be sent. For example, you can set messages to be held until 9:00 AM local time.
Example
For the Netherlands, if you set custom quiet hours from 8:00 PM to 8:00 AM, messages will not be sent during that period on any day of the week.
Supported countries
Currently, we support over 100 countries. This is not a definitive list: if you notice a country that needs support, please inform us.
Regulated countries:
Australia 🇦🇺
Belgium 🇧🇪
Brazil 🇧🇷
Canada 🇨🇦
Chile 🇨🇱
Colombia 🇨🇴
Costa Rica 🇨🇷
Denmark 🇩🇰
Ecuador 🇪🇨
Estonia 🇪🇪
Czechia 🇨🇿
France 🇫🇷
Finland 🇫🇮
Germany 🇩🇪
Honduras 🇭🇳
Hungary 🇭🇺
Italy 🇮🇹
India 🇮🇳
Ireland 🇮🇪
Japan 🇯🇵
Kazakhstan 🇰🇿
South Korea 🇰🇷
Kuwait 🇰🇼
Malaysia 🇲🇾
Mexico 🇲🇽
New Zealand 🇳🇿
Norway 🇳🇴
Paraguay 🇵🇾
Peru 🇵🇪
Saudi Arabia 🇸🇦
Singapore 🇸🇬
Sweden 🇸🇪
Taiwan 🇹🇼
United Kingdom 🇬🇧
United Arab Emirates 🇦🇪
United States of America 🇺🇸,
Uruguay 🇺🇾
Venezuela 🇻🇪
Unregulated countries:
Austria 🇦🇹
Argentina 🇦🇷
Azerbaijan 🇦🇿
Bangladesh 🇧🇩
Bulgaria 🇧🇬
Belarus 🇧🇾
Côte d'Ivoire 🇨🇮
Switzerland 🇨🇭
Cameroon 🇨🇲
China 🇨🇳
Cyprus 🇨🇾
Egypt 🇪🇬
Spain 🇪🇸
Ethiopia 🇪🇹
Georgia 🇬🇪
Greece 🇬🇷
Croatia 🇭🇷
Haiti 🇭🇹
Hong Kong 🇭🇰
Indonesia 🇮🇩
Italy 🇮🇹
Israel 🇮🇱
Iran 🇮🇷
Cambodia 🇰🇭
Sri Lanka 🇱🇰
Latvia 🇱🇻
Lithuania 🇱🇹
Luxembourg 🇱🇺
Morocco 🇲🇦
Moldova 🇲🇩
Myanmar 🇲🇲
Malta 🇲🇹
Mozambique 🇲🇿
Nicaragua 🇳🇮
Nigeria 🇳🇬
Nepal 🇳🇵
Netherlands 🇳🇱
Oman 🇴🇲
Philippines 🇵🇭
Pakistan 🇵🇰
Palestine 🇵🇸
Poland 🇵🇱
Portugal 🇵🇹
Qatar 🇶🇦
Russia 🇷🇺
Rwanda 🇷🇼
Slovenia 🇸🇮
Slovakia 🇸🇰
Eswatini 🇸🇿
Thailand 🇹🇭
Turkey 🇹🇷
Tanzania 🇹🇿
Ukraine 🇺🇦
Uganda 🇺🇬
Uzbekistan 🇺🇿
Vietnam 🇻🇳
Yemen 🇾🇪
South Africa 🇿🇦
Zambia 🇿🇲
