Email pricing. Built to grow.

Start with the published Free allowance. A paid Email plan adds its monthly deposit to your Bird balance. Email usage is charged from the first send at your applicable rate.

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Choose your Email plan.

Compare published monthly deposits. Sending rates appear when Bird publishes them for each plan. Select a currency to see available prices.

Currency

Free

US$0

1K emails / month included

  • Sending stops at the Free plan limit

Startup

US$15/ month to your balance

Use your balance for email sending

  • Deposit becomes spendable Bird balance
  • Balance can pay for email or other Bird usage
  • Unused balance carries forward

Growth

US$250/ month to your balance

Use your balance for email sending

  • Deposit becomes spendable Bird balance
  • Balance can pay for email or other Bird usage
  • Unused balance carries forward

Scale

fromUS$1,000/ month to your balance

Use your balance for email sending

  • Deposit becomes spendable Bird balance
  • Balance can pay for email or other Bird usage
  • Unused balance carries forward

Monthly deposits and sending rates

Your deposit becomes spendable Bird balance. Transactional email sends draw from it at your plan's published rate.

As monthly deposits rise, the published transactional email rate falls. See the rate and estimated sends for each plan below.

PlanMonthly balance depositTransactional email rate per 1,000Estimated transactional emails*
Email StartupUS$15$0.9016.666
Email GrowthUS$250$0.45555.555
Email Scale 1,000US$1,000$0.352.857.142
Email Scale 2,500US$2,500$0.308.333.333
Email Scale 5,000US$5,000$0.2520.000.000
Email Scale 10,000US$10,000$0.2050.000.000

* Send estimates assume the full monthly deposit is spent on transactional email at the plan's published rate, before taxes or other Bird usage.

Questions about email pricing

How many emails does my deposit include?
A paid deposit adds the published amount to your shared Bird balance. If a plan rate is published above, the send estimate assumes you spend the full deposit on email at that rate, before tax. It is an estimate, not an included allowance. Other Bird usage reduces the balance available for email.
Can I spend my Email plan balance on other products?
Yes. Your Bird balance is shared across products. Spending it on another product leaves less balance available for email. Unused funds carry forward.
How should I compare Email plans with other providers?
Compare the deposit and per-message charge separately. A Bird deposit becomes spendable balance; a competitor subscription may include a fixed monthly sending allowance. Check the same currency, sending volume and add-ons before estimating cost.

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