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Your email. Your IP reputation.
Use dedicated sending IPs and pools to manage the reputation of your email streams. Bird provides warmup and routing controls; your team still needs consistent volume, authenticated domains and healthy audiences. Review the requirements before moving traffic onto a dedicated pool.
A reputation of your own
Dedicated IP pool
Sending pool
Customer updates
Warming up
Start small
Build consistent volume
Your IPs
192.0.2.10
192.0.2.11
192.0.2.11
Your traffic
Defined by your pool
Conceptual warmup curve, not a volume target. Your sending history and audience quality matter.
Dedicated when you need it, shared until you do.
Dedicated IPs are part of the Bird Email API: lower-volume senders stay on Bird's managed shared pool, and move to dedicated IPs when their volume justifies owning a reputation. Emma uses high-volume dedicated sending to grow its email program efficiently.
Five things you don't manage by hand.
Provisioning, warmup, and routing, handled.
- 01
Provisioned per account.
Request up to five dedicated IPs on the Growth plan, and Bird assigns them to your account.
- 02
Warmed automatically.
Bird ramps a new IP over roughly 30 days, so you build reputation without scheduling the warmup yourself.
- 03
IP pools you control.
Group IPs into pools and route traffic by type: transactional on one pool, marketing on another.
- 04
Shared pool when you don't need them.
Lower-volume senders stay on Bird's managed shared IPs and move to dedicated only when volume justifies it.
- 05
Priced simply.
A flat monthly price per dedicated IP on Growth, up to five, shown on the email pricing page. No setup fee, no annual commit.
See every IP and where it stands.
Provision, pool, and inspect dedicated IPs from the dashboard, the API, or the CLI. Each IP reports its warmup progress and the pool it belongs to, so you always know what's carrying your mail.
bird email dedicated-ips list
bird CLI
$ bird email dedicated-ips list | jq -c '.data[]
| {address, status, warmup_progress, ip_pool_id}'
{"address":"192.0.2.10","status":"active","warmup_progress":100,
"ip_pool_id":"ipp_01krdgeqcxet5s7t44vh8rt9mg"}
{"address":"198.51.100.7","status":"warming","warmup_progress":38,
"ip_pool_id":"ipp_01ks3n8qv2wd6r9m4txf7hb0pc"}
Warmed automatically, with no volume cliff.
A new dedicated IP starts at 0% warmup and ramps to 100% over roughly 30 days. While it's warming, anything beyond what it can safely carry overflows through the shared pool, so you never drop volume waiting for an IP to mature. Once it's warm it flips to active and takes your full traffic, on a reputation that's yours alone.
Go deeper in the docs.
Read about dedicated IPs and pools, and how Bird ramps them in the IP warmup guide.
Questions about dedicated IPs
When should I move to a dedicated IP, and do I have to warm it myself?
Consider a dedicated IP when you send consistent volume and need control over your own IP reputation. A low-volume or irregular sender may be better served by the shared pool. Bird warms a new dedicated IP automatically over roughly 30 days, with overflow routed through shared infrastructure during the ramp. Review your sending pattern with an email specialist before choosing.
Can I separate transactional and marketing traffic?
Yes. Group IPs into pools and route each traffic type to its own pool. This separates the IPs carrying your campaign and transactional streams. Authentication, domain reputation and recipient engagement still matter for both.
Build a healthier sending program
Dedicated IP pricingReview the monthly rental and email plan eligibility.DeliverabilityAuthentication, IP warmup, suppression, and per-provider visibility.Sending domainsDNS records generated for you, DKIM signing, and continuous re-verification.AnalyticsDelivery by domain, provider and IP, with separate engagement breakdowns.Email API overviewThe full Email API: sending, deliverability, IPs, suppression, analytics, and broadcasts.
Scale without
losing control.
Organize teams in workspaces, control API access, and trace changes through audit logs.
HarborOrganizationActive
Audit log
Production- Workspace
- Production
- Resource
- Delivery agent
- Read accessRead & write
Team Customer operationsActor role AdminOutcome SucceededTime 22 Sep, 09:42:18 UTC
Succeeded