PRESS RELEASE - 5 NOVEMBER 2025
This is a press release by Bird Holding B.V. ("Bird") pursuant to section 4 paragraph 3 and section 5 paragraph 2 of the Dutch Decree on Public Takeover Bids (Besluit Openbare Biedingen Wft) in connection with a potential voluntary public offer by Bird for all issued and outstanding ordinary shares in the capital of CM.com N.V. ("CM.com" or the "Company"). This press release does not constitute an offer or any solicitation of any offer, to buy or subscribe for any securities in the Company. Any offer will be made only by means of an offer memorandum (the "Offer Memorandum") approved by the Dutch Authority for the Financial Markets (Autoriteit Financiële Markten, the "AFM") and subject to the restrictions set forth therein. This press release is not for release, publication or distribution, in whole or in part, in or into, directly or indirectly, any jurisdiction in which such release, publication or distribution would be unlawful, including the United States.
Bird announces intention to acquire CM.com through an all-cash public offer of EUR 5.16 per share
Intended all-cash public offer by Bird for all issued and outstanding ordinary shares of CM.com for an offer price of EUR 5.16 per ordinary share (cum dividend), representing a total consideration of EUR 165.8 million
The combination would create a leading AI-first platform unifying customer data, marketing, service, and payments across every channel.
The offer price represents a premium of 20% over the closing price of 4 November 2025.
Amsterdam, the Netherlands, 5 November 2025 – Bird today announces its intention to make an all-cash offer for CM.com for an offer price of EUR 5.16 (cum dividend) per share. Bird believes there is a strong strategic rationale for the combination between Bird and CM.com. It has shared its views on the rationale and the benefits of a potential transaction with CM.com and has extended an invitation to discuss this proposal.
Financial details of the proposal
Strategic rationale for the combination of Bird and CM.com
The combination of Bird and CM.com would create a unified AI-first platform that transforms how businesses engage with their customers from acquisition, conversion, to retention across every channel. This strategic combination strengthens Bird's position as a leading global company with a strong presence in Europe. The combined company will benefit from increased scale and efficiency, which will drive additional growth opportunities and operational benefits.
The combination delivers compelling value to all stakeholder groups through complementary geographic reach, technological leadership, innovative product offerings, customer synergies, and operational efficiencies. The combined company would have significant profitability and free cash flow enhancing its scale compared to its US counterparts.
Robert Vis, CEO of Bird:
"Bird believes that today’s modern businesses demand a unified platform that combines customer data, AI-powered engagement, and revenue generation in one seamless experience. By bringing together Bird's AI-first data platform and vertically integrated infrastructure with CM.com's conversational commerce expertise and European customer base, we're creating the complete platform enterprise brands need to transform every customer interaction into lasting relationships and measurable growth. This combination of two Dutch innovation leaders establishes a European champion in AI-powered customer engagement with the product, talent and scale to compete and win on the world stage”.
Next steps
Bird looks forward to engaging with CM.com to come to a recommended transaction. Bird expects such transaction to be agreed on the financial terms as set out in this announcement and other terms as customary for transactions of this nature, including with respect to non-financial covenants relating to consideration of stakeholder interests.
The offer will be subject to customary pre-offer and offer conditions precedent, including but not limited to a minimum acceptance level, competition clearance and other regulatory approvals, to the extent required.
Bird intends to submit an Offer Memorandum to the AFM for approval within the statutory 12-week time frame. Following approval of the Offer Memorandum, the offer will be made subject to the terms and restrictions set forth therein.
Press enquiries
Any press enquiries can be made through press@bird.com.
About Bird
Bird is a leading global software company that provides a platform that unifies customer data, automates personalized campaigns, and delivers AI-powered customer lifecycle management that drives real revenue growth. Built on our proprietary global infrastructure, Bird serves approximately 50,000 customers worldwide, and processes nearly 500 billion messages annually across email, SMS, WhatsApp, voice, and other channels. The company is headquartered in Amsterdam, the Netherlands.
General restrictions
The information in this press release is not intended to be complete. This press release is for information purposes only and does not constitute an offer or an invitation to acquire or dispose of any securities or investment advice or an inducement to enter into investment activity. This press release does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire the securities of the Company in any jurisdiction. The distribution of this press release may, in some countries, be restricted by law or regulation. Accordingly, persons who come into possession of this document should inform themselves of and observe these restrictions. To the fullest extent permitted by applicable law, Bird disclaims any responsibility or liability for the violation of any such restrictions by any person. Any failure to comply with these restrictions may constitute a violation of the securities laws of that jurisdiction. Neither Bird nor any of its advisors assume any responsibility for any violation by any person of any of these restrictions. Actual or potential investors in any doubt as to their position should consult an appropriate professional advisor without delay.
Foward-looking statements
This press release may include "forward-looking statements" and language that indicates trends, such as "expected" and "intends". Although Bird believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. The forward-looking statements are based on the current expectations of the management of Bird, are subject to uncertainty and to changes in circumstances, and involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in such forward-looking statements. In addition, these statements are based on assumptions that are subject to change. Forward-looking statements included herein are made as of the date hereof, and Bird undertakes no obligation to update publicly such statements to reflect subsequent events or circumstances.
