Sender profiles

To send emails from Support with the Email by Bird channel, you need to configure your sender profile first.

What is a sender profile?

A sender profile tells an email recipient who the email is from. Sender profiles are made up of:

The From field, which is typically the name of the individual sending the email. You can use variables like {{displayName}} to add dynamic elements to the from field, or you can choose to keep it static. For example, {{displayName}} from Bird would be sent and received as Jenny from Bird.

The Username, which goes before the @, is typically the name of the department sending the email.

The Sending domain, which comes after the @, is connected to your Email channel.

Example email sender:

'From' fieldUsernameSending domain
easyJet Bookingsbookings@info.easyjet.com

What are sender profiles used for?

Every business will have a different email set up. Some businesses may have one catch-all email address that masks their different teams and agents. Other businesses may have department and team based email addresses, some masking their agents while others creating a more personalized experience by showing the agent’s display name in the “from” field. Sender profiles can be set up to accommodate for all these different scenarios.

Start with one channel.
Add the others when you're ready.

A test API key is yours immediately. Production unlocks when you add a payment method and verify a sender.

Using Claude Code, Cursor, or Codex? Copy a setup prompt and your agent installs the Bird CLI and skills for you. Pick yours:

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