Legitimate vs. Spam Messages: Breaking Down Microsoft’s Rating System
Bird
26 Jan 2018
1 min read

Key Takeaways
Microsoft applies three hidden scores to every email — SCL, BCL, and PCL — and these directly determine whether your message lands in the inbox or goes to Junk.
SCL (Spam Confidence Level) measures how “spammy” your message looks based on content and patterns.
BCL (Bulk Complaint Level) reflects how likely your audience is to complain about your messages.
PCL (Phishing Confidence Level) evaluates whether your content resembles phishing attempts.
High scores in any of these categories can cause instant Junk folder placement across Outlook/Hotmail.
Pulling these values from your headers is one of the most reliable ways to diagnose Microsoft deliverability issues.
Q&A Highlights
What exactly is Microsoft scanning when my email hits their servers?
Microsoft’s Exchange Online Protection (EOP) immediately analyzes the message and inserts an anti-spam report into your headers.
The most important fields are:
SCL → How spam-like the message appears
BCL → How likely recipients are to complain
PCL → How suspicious or phishy the content seems
These values heavily influence inbox placement.
How does the SCL score affect inboxing?
SCL is Microsoft’s internal “spam scorecard”:
–1 → Safe sender, guaranteed inbox
0–1 → Clean content, inbox
5–9 → Increasingly spammy → goes to Junk
Scores 2, 3, 4, 7, 8 aren’t used at all — you’ll only see the ones above.
What does the BCL score mean for my reputation?
BCL measures historical complaint patterns:
0 → Not considered a bulk sender
1–3 → Low complaint risk
4–7 → Mixed complaint behavior
8–9 → High complaints → strong Junk folder risk
If your BCL trends high, your audience is signaling negative engagement.
How does the PCL score relate to phishing?
PCL determines how “phishy” your message appears:
0–3 → Not likely phishing
4–8 → Suspicious, likely phishing content
If you see PCL ≥ 4, Outlook probably distrusts your message’s structure or links.
How can I use these ratings to fix Microsoft deliverability issues?
Check your headers for all three values:
SCL high? → Content looks spammy, needs cleanup
BCL high? → Your list is generating complaints, fix audience hygiene
PCL high? → Content resembles phishing, adjust structure and links
Whichever score is highest usually tells you the root cause.
Does Microsoft reveal how they calculate SCL, BCL, and PCL?
No — the exact formulas are proprietary.
But these header values still give you a clear directional signal on whether you need to improve:
content quality
subscriber engagement
domain/IP reputation
phishing-sensitive elements
Every email marketer would love to know the special sauce that gets their messages directly into the intended recipient’s inbox. However, most marketers, especially those who’ve been doing it for a while, know just how complicated and tricky that task can be.
Fighting Spam
Every email marketer would love to know the special sauce that gets their messages directly into the intended recipient’s inbox. However, most marketers, especially those who’ve been doing it for a while, know just how complicated and tricky that task can be.
ISPs give us a few of their secret ingredients here and there, but most scanning and filtering tools that ISPs use are not shared publicly — and for good reason! No one wants spam in their inbox! And if spammers knew all the secrets, they could circumvent them. But for legitimate senders who need to get an email to people who have asked for their messages, sometimes it can be frustrating.
One of the clues Microsoft gives us into how they measure the legitimacy of your email message lies in the headers. In the last few years, they’ve introduced a rating system that determines how spammy or phishy they believe a message to be as well as how likely the sender is to generate spam complaints.
Microsoft’s Anti-Spam Message Headers: SCL, PCL & BCL
What Do These Ratings Mean?
So what can we take away from these ratings? If you’re having junk foldering issues at any of the Microsoft domains check your SCL, BCL, or PCL ratings. If any of these are high, it could be the cause of the junk foldering. Microsoft doesn’t disclose the specific criteria for how they assign these ratings, but looking at the ratings will let you know what aspect of your email sending you may need to improve to get better inbox placement, be it the message content or your sending practices.




