What challenge was TicketSwap facing?

The company needed a high-volume communication solution that could deliver millions of dynamic messages and authenticate users globally — especially during festival season.

How does MessageBird help improve security?

TicketSwap uses SMS One-Time Passwords (OTPs) via MessageBird’s API to verify each buyer and seller, preventing fraudulent transactions and fake listings.

Why is email still important in ticket resale?

Critical updates like purchase confirmations, venue changes, and cancellations rely on fast, reliable email delivery — MessageBird’s Programmable Email ensures these messages never miss inboxes.

What measurable impact has this integration had?

TicketSwap sent 4.8 million emails in a single week using MessageBird, supporting millions of users across 20+ countries without downtime.

How does this improve the fan experience?

Fans enjoy a frictionless, transparent buying journey — verified accounts, secure payments, and real-time notifications that build confidence in every ticket purchase.

Making ticket resales fair, secure, and reliable with MessageBird

Bird

28 Jan 2020

Customer Story

1 min read

Making ticket resales fair, secure, and reliable with MessageBird

Key Takeaways

- TicketSwap, a global ticket resale platform, uses MessageBird SMS and Programmable Email to ensure secure, transparent ticket exchanges.
- Programmable Email delivers millions of transactional messages reliably — from ticket confirmations to event updates — even during peak festival seasons.
- SMS two-factor authentication (2FA) keeps user accounts safe and transactions legitimate, protecting against fraud and account misuse.
- The partnership enables TicketSwap to scale communication instantly without sacrificing deliverability or user trust.
- By leveraging cloud communications, TicketSwap enhances customer experience from purchase to entry, setting a new standard for fairness in ticket resale.

Q&A Highlights

What challenge was TicketSwap facing?
The company needed a high-volume communication solution that could deliver millions of dynamic messages and authenticate users globally — especially during festival season.
How does MessageBird help improve security?
TicketSwap uses SMS One-Time Passwords (OTPs) via MessageBird’s API to verify each buyer and seller, preventing fraudulent transactions and fake listings.
Why is email still important in ticket resale?
Critical updates like purchase confirmations, venue changes, and cancellations rely on fast, reliable email delivery — MessageBird’s Programmable Email ensures these messages never miss inboxes.
What measurable impact has this integration had?
TicketSwap sent 4.8 million emails in a single week using MessageBird, supporting millions of users across 20+ countries without downtime.
How does this improve the fan experience?
Fans enjoy a frictionless, transparent buying journey — verified accounts, secure payments, and real-time notifications that build confidence in every ticket purchase.

For TicketSwap, providing quick, reliable communications around transactions and ensuring that its users are legitimate is critical to delivering secure, transparent resale experiences.

TicketSwap is a platform that provides a convenient and fair place to buy and sell e-tickets for concerts, festivals, sports events, theatre, and the like. The company keeps transactions legitimate through its SecureSwap program and minimizes overpricing by capping resale mark-ups at 20 percent.

For TicketSwap, providing quick, reliable communications around transactions and ensuring that its users are legitimate is critical to delivering secure, transparent resale experiences. To authenticate buyers and sellers and keep them up-to-date, TicketSwap leverages MessageBird SMS and Programmable Email.

Accompanying event-goers every step of the way

TicketSwap was nearing peak festival season and needed an email solution that could reach millions of e-ticket buyers and sellers without getting blocked or lost in spam folders. The company needed a solution that would enable it to create unlimited templates. In addition, TicketSwap needed to send multiple emails to multiple recipients dynamically while counting on its email provider to filter content reliably to ensure delivery. MessageBird Programmable Email met all of these needs and ramped up with TicketSwap in just the nick of time.

“We decided to launch Programmable Email right in the middle of our peak
season — the European summer music festival season — which speaks to how confident we are in the solution, and how well it’s working for us. In just one week, we sent 4.8 million emails”