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Competitor comparisons

A side-by-side look at how we compare to our competitors.

A side-by-side look at how we compare to our competitors.

A side-by-side look at how we compare to our competitors.

Capability

Bird

Salesforce

Channel coverage

Bird

Omnichannel and Global: SMS, WhatsApp, Push, Google RCS, In-App, Instagram, Messenger.

Mailchimp

Salesforce

Salesforce

Best for email marketing with basic SMS & social media, but relies on third-party services for delivery.

Platform

Bird

Owns its automation platform and sending infrastructure, ensuring control over delivery, performance, and cost.

Mailchimp

Salesforce

Salesforce

Requires more expertise to manage, and third-party infrastructure drives up costs and slows sending speeds.

Campaigns

Bird

Omnichannel campaigns with advanced, real-time personalization. All with low-code/no-code tools.

Mailchimp

Salesforce

Salesforce

Third-party integrations slow down implementation of omnichannel campaigns, and increase costs.

Automated Journeys

Bird

AI-powered automation with event-based triggers—using low-code/no-code customization.

Mailchimp

Salesforce

Salesforce

Requires technical expertise, and reliance on database setups and join tables add complexity.

Audience

Bird

Advanced segmentation with little effort—creating dynamic, tailored audiences.

Mailchimp

Salesforce

Salesforce

Reliance on relational databases and join tables slows down segmentation for larger datasets.

Content

Bird

AI-powered, hyper-personalized content across channels, using real-time behavior data. And it’s simple.

Mailchimp

Salesforce

Salesforce

Requires technical configuration for personalization, making for a less agile experience than Bird.

Analytics

Bird

Real-time analytics on delivery rates, engagement, and performance—across all channels.

Mailchimp

Salesforce

Salesforce

Reliance on third-party providers slows data collection and reduces precision for cross-channel reporting.

Forms

Bird

Custom forms equipped for various channels and easy to integrate with automation workflows.

Mailchimp

Salesforce

Salesforce

Required technical knowledge of other Salesforce products adds unnecessarily complexity to building forms.

AI

Bird

Powerful AI capabilities to personalize customer interactions in real time.

Mailchimp

Salesforce

Salesforce

Requires expertise and focused on predictive analytics, compared to Bird’s seamless, real-time AI features.

Ease of Use

Bird

User-friendly, low-code/no-code interface simplifies onboarding and setup—saving you a lot of time.

Mailchimp

Salesforce

Salesforce

This famously complex interface can take up to six months to onboard larger enterprises.

Scalability

Bird

Built to scale—supporting global reach, large datasets and complex workflows, without compromising performance.

Mailchimp

Salesforce

Salesforce

Scaling is complex and time-consuming—especially for advanced customizations or third-party integrations.

Cost-Effectiveness

Bird

Uniquely positioned for cost-efficient scaling—a result of owning our platform and infrastructure.

Mailchimp

Salesforce

Salesforce

Expensive to scale, due ot reliance on third-party providers and high implementation costs.

How it compares.

Compare Bird to alternatives.

How it compares.

Compare Bird to alternatives.

How it compares.

Compare Bird to alternatives.

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The complete AI-native platform that scales with your business.

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© 2025 Bird