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Competitor comparisons

A side-by-side look at how we compare to our competitors.

A side-by-side look at how we compare to our competitors.

A side-by-side look at how we compare to our competitors.

Capability

Bird

Mailchimp logo

Mailchimp

Channel coverage

Bird

Omnichannel and Global: SMS, WhatsApp, Push, Google RCS, In-App, Instagram, Messenger.

Mailchimp

Limited to email with basic SMS and integrations, lacking Bird’s full omnichannel experience.

Platform

Bird

Owns its automation platform and sending infrastructure, ensuring control over delivery, performance, and cost.

Mailchimp

Email-centric with some cross-channel features, but lacks true omnichannel integration.

Campaigns

Bird

Omnichannel campaigns with advanced, real-time personalization. All with low-code/no-code tools.

Mailchimp

Excels in email campaigns, but lacks omnichannel automation and advanced event-based triggers.

Automated Journeys

Bird

AI-powered automation with event-based triggers—using low-code/no-code customization.

Mailchimp

Beyond basic email automation, it lacks flexibility for cross-channel workflows and real-time triggers.

Audience

Bird

Advanced segmentation with little effort—creating dynamic, tailored audiences.

Mailchimp

Basic segmentation based on lists and properties, but lacks the precision of Bird’s advanced segmentation.

Content

Bird

AI-powered, hyper-personalized content across channels, using real-time behavior data. And it’s simple.

Mailchimp

Basic email content tools, lacking AI-driven personalization and omnichannel content delivery.

Analytics

Bird

Real-time analytics on delivery rates, engagement, and performance—across all channels.

Mailchimp

Limited to email analytics—denying marketers the full picture of omnichannel, real-time performance insights.

Forms

Bird

Custom forms equipped for various channels and easy to integrate with automation workflows.

Mailchimp

Forms are primarily for email-list building, with limited cross-channel use.

AI

Bird

Powerful AI capabilities to personalize customer interactions in real time.

Mailchimp

Lacks advanced AI for lead qualification, product recommendations and advanced automation.

Ease of Use

Bird

User-friendly, low-code/no-code interface simplifies onboarding and setup—saving you a lot of time.

Mailchimp

Simple for beginners, but lacks advanced functionality and flexibility.

Scalability

Bird

Built to scale—supporting global reach, large datasets and complex workflows, without compromising performance.

Mailchimp

Suitable for SMBs, but lacks scalability for large enterprises or complex, omnichannel needs.

Cost-Effectiveness

Bird

Uniquely positioned for cost-efficient scaling—a result of owning our platform and infrastructure.

Mailchimp

Offers a freemium model for small businesses, but requires upgrades for advanced features.

How it compares.

Compare Bird to alternatives.

How it compares.

Compare Bird to alternatives.

How it compares.

Compare Bird to alternatives.

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A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

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© 2025 Bird