Everything

does.

Without the army required to use it.

Bird delivers enterprise marketing automation that marketers can actually use—no consultants, no 6-month implementations, no separate licenses for every channel.

Request a demo

Everything

does.

Without the army required to use it.

Bird delivers enterprise marketing automation that marketers can actually use—no consultants, no 6-month implementations, no separate licenses for every channel.

Request a demo

Everything

does.

Without the army required to use it.

Bird delivers enterprise marketing automation that marketers can actually use—no consultants, no 6-month implementations, no separate licenses for every channel.

Request a demo

Where we differ

The difference shows up
in three places.

Your costs

Klaviyo marks up SMS by 40–50%. At 500K sends/month, that’s $2,500+ in extra fees. Bird charges carrier rates—nothing more.

Your channels

Email and basic SMS on Klaviyo. Email, SMS, WhatsApp, Push, RCS, social apps on Bird. Native channels on owned infrastructure.

Your capabilities

Marketing automation on Klaviyo. Marketing, support, operations, and mission-critical delivery on Bird. One platform for every customer communication

Where we differ

The difference shows up
in three places.

Your costs

Klaviyo marks up SMS by 40–50%. At 500K sends/month, that’s $2,500+ in extra fees. Bird charges carrier rates—nothing more.

Your channels

Email and basic SMS on Klaviyo. Email, SMS, WhatsApp, Push, RCS, social apps on Bird. Native channels on owned infrastructure.

Your capabilities

Marketing automation on Klaviyo. Marketing, support, operations, and mission-critical delivery on Bird. One platform for every customer communication

Where we differ

The difference shows up
in three places.

Your costs

Klaviyo marks up SMS by 40–50%. At 500K sends/month, that’s $2,500+ in extra fees. Bird charges carrier rates—nothing more.

Your channels

Email and basic SMS on Klaviyo. Email, SMS, WhatsApp, Push, RCS, social apps on Bird. Native channels on owned infrastructure.

Your capabilities

Marketing automation on Klaviyo. Marketing, support, operations, and mission-critical delivery on Bird. One platform for every customer communication

The Salesforce tax

The Salesforce tax

What they don’t tell you until you’re locked in.

Request a demo

Request a demo

Implementation complexity

6-12 month implementations are standard. Discovery phase, technical setup, data modeling, integration configuration, custom AMPScript development, extensive training programs. You're paying consultants while competitors are already sending campaigns.

Request a demo

A light gray horizontal progress bar labeled "Competition" is shorter compared to a longer blue progress bar labeled "You", symbolizing a competitive advantage or progress in project implementation.

Implementation complexity

6-12 month implementations are standard. Discovery phase, technical setup, data modeling, integration configuration, custom AMPScript development, extensive training programs. You're paying consultants while competitors are already sending campaigns.

Request a demo

A light gray horizontal progress bar labeled "Competition" is shorter compared to a longer blue progress bar labeled "You", symbolizing a competitive advantage or progress in project implementation.

Implementation complexity

6-12 month implementations are standard. Discovery phase, technical setup, data modeling, integration configuration, custom AMPScript development, extensive training programs. You're paying consultants while competitors are already sending campaigns.

Request a demo

A light gray horizontal progress bar labeled "Competition" is shorter compared to a longer blue progress bar labeled "You", symbolizing a competitive advantage or progress in project implementation.

The licensing maze

Need email? That's Marketing Cloud. Want SMS? Add Mobile Studio. Need unified customer data? That's Data Cloud (separate license). Push notifications? Also separate. Each channel requires its own license and technical expertise.

Request a demo

A grid of grey squares features colorful icons representing communication methods: a green speech bubble, blue cloud, blue envelope, and red bell, symbolizing various digital messaging channels and data management solutions.

The licensing maze

Need email? That's Marketing Cloud. Want SMS? Add Mobile Studio. Need unified customer data? That's Data Cloud (separate license). Push notifications? Also separate. Each channel requires its own license and technical expertise.

Request a demo

A grid of grey squares features colorful icons representing communication methods: a green speech bubble, blue cloud, blue envelope, and red bell, symbolizing various digital messaging channels and data management solutions.

The licensing maze

Need email? That's Marketing Cloud. Want SMS? Add Mobile Studio. Need unified customer data? That's Data Cloud (separate license). Push notifications? Also separate. Each channel requires its own license and technical expertise.

Request a demo

A grid of grey squares features colorful icons representing communication methods: a green speech bubble, blue cloud, blue envelope, and red bell, symbolizing various digital messaging channels and data management solutions.

Technical dependency

Campaign changes require developers. Segmentation requires SQL. Personalization requires AMPScript expertise. Your marketing team becomes a ticketing system for technical requests instead of running campaigns.

Request a demo

Digital dashboard interface with a list of technical requests; each task is labeled with names and specific actions such as "Write SQL to filter high-value customers" and "Fix AMPScript error in email template," highlighting the strain on marketing teams needing developer support for tasks like segmentation and personalization.

Technical dependency

Campaign changes require developers. Segmentation requires SQL. Personalization requires AMPScript expertise. Your marketing team becomes a ticketing system for technical requests instead of running campaigns.

Request a demo

Digital dashboard interface with a list of technical requests; each task is labeled with names and specific actions such as "Write SQL to filter high-value customers" and "Fix AMPScript error in email template," highlighting the strain on marketing teams needing developer support for tasks like segmentation and personalization.

Technical dependency

Campaign changes require developers. Segmentation requires SQL. Personalization requires AMPScript expertise. Your marketing team becomes a ticketing system for technical requests instead of running campaigns.

Request a demo

Digital dashboard interface with a list of technical requests; each task is labeled with names and specific actions such as "Write SQL to filter high-value customers" and "Fix AMPScript error in email template," highlighting the strain on marketing teams needing developer support for tasks like segmentation and personalization.

Hidden costs that add up

Professional services for implementation: $25-200K. Ongoing admin/developer salaries: $100-180K/year. Training programs: $10-50K. Data Cloud license: $60-108K+/year. Total first-year cost for mid-market brands: $200-500K+.

Request a demo

Bar graph illustrating the cost breakdown of professional services, salaries, training programs, and Data Cloud license fees.

Hidden costs that add up

Professional services for implementation: $25-200K. Ongoing admin/developer salaries: $100-180K/year. Training programs: $10-50K. Data Cloud license: $60-108K+/year. Total first-year cost for mid-market brands: $200-500K+.

Request a demo

Bar graph illustrating the cost breakdown of professional services, salaries, training programs, and Data Cloud license fees.

Hidden costs that add up

Professional services for implementation: $25-200K. Ongoing admin/developer salaries: $100-180K/year. Training programs: $10-50K. Data Cloud license: $60-108K+/year. Total first-year cost for mid-market brands: $200-500K+.

Request a demo

Bar graph illustrating the cost breakdown of professional services, salaries, training programs, and Data Cloud license fees.

Bird goes where SFMC can't

We didn't build Bird to compete with SFMC's power. We built it to give marketing teams that same power without requiring an army to use it.

Request a demo

Marketer-friendly interface

SFMC requires AMPScript and SQL. Bird uses drag-and-drop builders and visual tools.

  • Launch campaigns in hours, not weeks

  • No developer backlog for campaign changes

  • Marketing team stays autonomous

  • Faster iteration and testing

Computer monitor displays a user-friendly drag-and-drop page builder interface with visual tools and a scenic background, showcasing options for adding text, images, videos, and more.

Bird goes where SFMC can't

We didn't build Bird to compete with SFMC's power. We built it to give marketing teams that same power without requiring an army to use it.

Request a demo

Marketer-friendly interface

SFMC requires AMPScript and SQL. Bird uses drag-and-drop builders and visual tools.

  • Launch campaigns in hours, not weeks

  • No developer backlog for campaign changes

  • Marketing team stays autonomous

  • Faster iteration and testing

Computer monitor displays a user-friendly drag-and-drop page builder interface with visual tools and a scenic background, showcasing options for adding text, images, videos, and more.

Bird goes where SFMC can't

We didn't build Bird to compete with SFMC's power. We built it to give marketing teams that same power without requiring an army to use it.

Request a demo

Marketer-friendly interface

SFMC requires AMPScript and SQL. Bird uses drag-and-drop builders and visual tools.

  • Launch campaigns in hours, not weeks

  • No developer backlog for campaign changes

  • Marketing team stays autonomous

  • Faster iteration and testing

Computer monitor displays a user-friendly drag-and-drop page builder interface with visual tools and a scenic background, showcasing options for adding text, images, videos, and more.

Switching is easy.

The biggest objection we hear: "Migration sounds painful." It's not—if you have a team that's done it 100+ times.

Request a demo

  • WEEK 1

    Technical setup, data migration, and validation

  • WEEK 2

    Simultaneously executing and evaluating tests

  • WEEK 3

    Full cutover (or continue parallel as long as needed)

Switching is easy.

The biggest objection we hear: "Migration sounds painful." It's not—if you have a team that's done it 100+ times.

Request a demo

  • WEEK 1

    Technical setup, data migration, and validation

  • WEEK 2

    Simultaneously executing and evaluating tests

  • WEEK 3

    Full cutover (or continue parallel as long as needed)

Switching is easy.

The biggest objection we hear: "Migration sounds painful." It's not—if you have a team that's done it 100+ times.

Request a demo

  • WEEK 1

    Technical setup, data migration, and validation

  • WEEK 2

    Simultaneously executing and evaluating tests

  • WEEK 3

    Full cutover (or continue parallel as long as needed)

Feature by feature

What they don’t tell you until you’re locked in.

Request a demo

Where Bird matches SFMC

Bird

SFMC

Email Marketing & Automation

Drag-and-drop, marketer-friendly

Email Studio (technical expertise helpful)

Journey Automation

Visual builder, no coding

Journey Builder (complex but powerful)

Behavioral Trigger & Segmentation

Visual, real-time

Advanced (requires SQL for complex segments)

Personalization

AI-powered, liquid tags

AMPScript, Einstein (requires technical setup)

A/B Testing

Built-in

Advanced testing suite

Analytics & Attribution

Unified dashboard

Analytics Builder (requires training)

Platform Integrations

80+ native connectors

Extensive AppExchange

Where Bird goes beyond SFMC

Bird

SFMC

Implementation Time

2-4 weeks

6-12 months typical

Technical Expertise Required

None, marketer-friendly

SQL, AMPScript, technical team needed

Professional Services Cost

Included in platform

$50-200K typical

Ongoing Maintenance

Self-managed by marketing

Requires dedicated admin/developers

Campaign Changes

Marketing team, instantly

Developer tickets, days-weeks

Training Required

Minimal, intuitive interface

Extensive training programs

Built-in CDP

Included, no extra cost

Requires data cloud ($108K+/year)

All Channels Included

Email, SMS, WhatsApp, Push, In-App, RCS

Separate licenses (Mobile Studio, etc.)

Pricing Transparency

Simple, predictable

Complex licensing, hidden costs

SMS Pricing

Carrier rates, no markup

Charged per send via Mobile Studio

WhatsApp Business API

Native, included

Requires third-party integration

Feature by feature

What they don’t tell you until you’re locked in.

Request a demo

Where Bird matches SFMC

Bird

SFMC

Email Marketing & Automation

Drag-and-drop, marketer-friendly

Email Studio (technical expertise helpful)

Journey Automation

Visual builder, no coding

Journey Builder (complex but powerful)

Behavioral Trigger & Segmentation

Visual, real-time

Advanced (requires SQL for complex segments)

Personalization

AI-powered, liquid tags

AMPScript, Einstein (requires technical setup)

A/B Testing

Built-in

Advanced testing suite

Analytics & Attribution

Unified dashboard

Analytics Builder (requires training)

Platform Integrations

80+ native connectors

Extensive AppExchange

Where Bird goes beyond SFMC

Bird

SFMC

Implementation Time

2-4 weeks

6-12 months typical

Technical Expertise Required

None, marketer-friendly

SQL, AMPScript, technical team needed

Professional Services Cost

Included in platform

$50-200K typical

Ongoing Maintenance

Self-managed by marketing

Requires dedicated admin/developers

Campaign Changes

Marketing team, instantly

Developer tickets, days-weeks

Training Required

Minimal, intuitive interface

Extensive training programs

Built-in CDP

Included, no extra cost

Requires data cloud ($108K+/year)

All Channels Included

Email, SMS, WhatsApp, Push, In-App, RCS

Separate licenses (Mobile Studio, etc.)

Pricing Transparency

Simple, predictable

Complex licensing, hidden costs

SMS Pricing

Carrier rates, no markup

Charged per send via Mobile Studio

WhatsApp Business API

Native, included

Requires third-party integration

Feature by feature

What they don’t tell you until you’re locked in.

Request a demo

Where Bird matches SFMC

Bird

SFMC

Email Marketing & Automation

Drag-and-drop, marketer-friendly

Email Studio (technical expertise helpful)

Journey Automation

Visual builder, no coding

Journey Builder (complex but powerful)

Behavioral Trigger & Segmentation

Visual, real-time

Advanced (requires SQL for complex segments)

Personalization

AI-powered, liquid tags

AMPScript, Einstein (requires technical setup)

A/B Testing

Built-in

Advanced testing suite

Analytics & Attribution

Unified dashboard

Analytics Builder (requires training)

Platform Integrations

80+ native connectors

Extensive AppExchange

Where Bird goes beyond SFMC

Bird

SFMC

Implementation Time

2-4 weeks

6-12 months typical

Technical Expertise Required

None, marketer-friendly

SQL, AMPScript, technical team needed

Professional Services Cost

Included in platform

$50-200K typical

Ongoing Maintenance

Self-managed by marketing

Requires dedicated admin/developers

Campaign Changes

Marketing team, instantly

Developer tickets, days-weeks

Training Required

Minimal, intuitive interface

Extensive training programs

Built-in CDP

Included, no extra cost

Requires data cloud ($108K+/year)

All Channels Included

Email, SMS, WhatsApp, Push, In-App, RCS

Separate licenses (Mobile Studio, etc.)

Pricing Transparency

Simple, predictable

Complex licensing, hidden costs

SMS Pricing

Carrier rates, no markup

Charged per send via Mobile Studio

WhatsApp Business API

Native, included

Requires third-party integration

Trusted by the world's leading brands

Driving billions in revenue with intelligent campaigns.

View all customer stories

Two individuals are holding smartphones displaying message delivery statistics, focusing on SMS deliverability.

94.4%

SMS deliverability improved

A woman stands at a digital point-of-sale system, reviewing documents, highlighting partner onboarding efficiency.

+300%

Partner onboarding efficiency

A real estate agent hands over keys to a couple sitting at a desk, symbolizing successful home buying and potential open rate improvement.

161%

Open rate improvement

Trusted by the world's leading brands

Driving billions in revenue with intelligent campaigns.

View all customer stories

Two individuals are holding smartphones displaying message delivery statistics, focusing on SMS deliverability.

94.4%

SMS deliverability improved

A woman stands at a digital point-of-sale system, reviewing documents, highlighting partner onboarding efficiency.

+300%

Partner onboarding efficiency

A real estate agent hands over keys to a couple sitting at a desk, symbolizing successful home buying and potential open rate improvement.

161%

Open rate improvement

Trusted by the world's leading brands

Driving billions in revenue with intelligent campaigns.

View all customer stories

Frequently asked questions.

Making the switch

  • How long does migration from SFMC take?

  • Will we lose our journey logic and automations?

  • What happens to our Salesforce CRM integration?

  • Do we need developers to use Bird?

  • Can we run SFMC and Bird in parallel?

  • What about our custom AMPScript and SQL queries?

  • Will we need to hire new admins or developers?

  • What happens to our historical campaign data?

Frequently asked questions.

Making the switch

  • How long does migration from SFMC take?

  • Will we lose our journey logic and automations?

  • What happens to our Salesforce CRM integration?

  • Do we need developers to use Bird?

  • Can we run SFMC and Bird in parallel?

  • What about our custom AMPScript and SQL queries?

  • Will we need to hire new admins or developers?

  • What happens to our historical campaign data?

Frequently asked questions.

Making the switch

  • How long does migration from SFMC take?

  • Will we lose our journey logic and automations?

  • What happens to our Salesforce CRM integration?

  • Do we need developers to use Bird?

  • Can we run SFMC and Bird in parallel?

  • What about our custom AMPScript and SQL queries?

  • Will we need to hire new admins or developers?

  • What happens to our historical campaign data?

Latest News

The latest updates, announcements and press resources.

Latest News

The latest updates, announcements and press resources.

Latest News

The latest updates, announcements and press resources.

Press Release

Bird responds to CM.com Supervisory Board statement on all-cash offer

Press Release

Bird - Daily Share Acquisition Disclosure CM.com

Press Release

Bird - Daily Share Acquisition of shares in CM.com

Press Release

Bird responds to CM.com Supervisory Board statement on all-cash offer

Press Release

Bird responds to CM.com Supervisory Board statement on all-cash offer

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

Contact sales

Start for free

© 2025 Bird

Contact Support

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

Contact sales

Start for free

© 2025 Bird

Contact Support

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

Contact sales

Start for free

© 2025 Bird

Contact Support