In this lesson, we guide you through the process of using branded shortlinks in your SMS and WhatsApp campaigns. You'll learn how to shorten links automatically to save characters and enable UTM tracking. We explain the difference between branded subdomains and branded domains, showing you how to set up each one. You'll discover how to add your own branding to shortlinks, enhancing your brand's visibility while maintaining efficient messaging. By the end, you'll know how to implement branded shortlinks in your message templates for a more professional appearance.