Competitive Tracker
Brand and Company tiers
Annual Term
Competitive Tracker Small Brand
List size < 2M
Includes:
5 seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Small Brand
List size < 2M
Includes:
5 seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Small Brand
List size < 2M
Includes:
5 seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Brand
List size 2 - 10M
Includes:
10 seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Brand
List size 2 - 10M
Includes:
10 seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Brand
List size 2 - 10M
Includes:
10 seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Company
List Size > 10M
Includes:
15 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Company
List Size > 10M
Includes:
15 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Company
List Size > 10M
Includes:
15 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Agency and ESP Tiers
Annual Term
Competitive Tracker Small Agency/ESP
Includes:
10 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Small Agency/ESP
Includes:
10 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Small Agency/ESP
Includes:
10 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Medium Agency/ESP
Includes:
20 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Medium Agency/ESP
Includes:
20 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Medium Agency/ESP
Includes:
20 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Enterprise ESP
Includes:
40 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Enterprise ESP
Includes:
40 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Annual Term
Competitive Tracker Enterprise ESP
Includes:
40 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Competitive Tracker API
5 Seats Add-on
Inbox Tracker
Brand and company tiers
Annual Term
Inbox Tracker Starter Edition
List size < 1M
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs.
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
Includes:
1 domain
3 Seats (max)
Unlimited Intelliseeds
Available Add ons:
Additional Domain (Limit 2)
Annual Term
Inbox Tracker Small Brand
List size 1 - 2M
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs.
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
Includes:
10 domains
Unlimited Seats
500,000/month Analytics Events
Unlimited Intelliseeds
Available Add ons:
Additional domains
Analytics Events
Inbox Tracker API
Annual Term
Inbox Tracker Brand
List Size 2 - 10M
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs.
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
Includes:
15 domains
Unlimited Seats
1M/month Analytics Events
Unlimited Intelliseeds
Available Add ons:
Additional domains
Analytics Events
Inbox Tracker API
Annual Term
Inbox Tracker Company
List Size > 10M
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs.
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
Includes:
20 domains
Unlimited Seats
2M/month Analytics Events
Unlimited Intelliseeds
Available Add ons:
Additional domains
Analytics Events
Inbox Tracker API
Agency and ESP Tiers
Annual Term
Inbox Tracker Small Agency
100 domains
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs.
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
Includes:
Up to 100 domains
Unlimited Seats
2M/month Analytics Events
Unlimited Intelliseeds
Available Add ons:
Cloudmark + Reputation & SL Advisor
250 Additional Domains (maximum 350 domains for Small Agency)
Analytics Events
Inbox Tracker API
Command Center** Paired with Cloudmark
Annual Term
Inbox Tracker Medium Agency
400 domains
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs.
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
Includes:
Up to 400 domains
Unlimited Seats
5M/month Analytics Events
Unlimited Intelliseeds
Available Add ons:
Cloudmark + Reputation & SL Advisor
200 Additional Domains (maximum 600 domains for Medium Agency)
Analytics Events
Inbox Tracker API
Command Center** Paired with Cloudmark
Annual Term
Inbox Tracker Enterprise ESP
1000 domains
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs.
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
Includes:
Up to 1000 domains
Unlimited Seats
5M/month Analytics Events
Unlimited Intelliseeds
Available Add ons:
Cloudmark + Reputation & SL Advisor
Additional domains (no limit)
Analytics Events
Inbox Tracker API
Command Center** Paired with Cloudmark
SFMC
SFMC - Inbox Tracker
Annual Term
Inbox Tracker for SFMC Starter
Monthly Email Volume < 10M
1 MID Coverage
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
PLUS
SMFC Application powering:
Impacted Campaigns view
Journey Builder integration
Auto Seeding for Email and Automation Studio
Includes:
1 Domain
Unlimited Seats
Unlimited Intelliseeds
500,000/month Analytics Events
Available Add ons:
Additional Domain (Max 2)
Additional Analytic Events (per 1M)
Inbox Tracker API
Annual Term
Inbox Tracker for SFMC Starter
Monthly Email Volume < 10M
1 MID Coverage
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
PLUS
SMFC Application powering:
Impacted Campaigns view
Journey Builder integration
Auto Seeding for Email and Automation Studio
Includes:
1 Domain
Unlimited Seats
Unlimited Intelliseeds
500,000/month Analytics Events
Available Add ons:
Additional Domain (Max 2)
Additional Analytic Events (per 1M)
Inbox Tracker API
Annual Term
Inbox Tracker for SFMC Starter
Monthly Email Volume < 10M
1 MID Coverage
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
PLUS
SMFC Application powering:
Impacted Campaigns view
Journey Builder integration
Auto Seeding for Email and Automation Studio
Includes:
1 Domain
Unlimited Seats
Unlimited Intelliseeds
500,000/month Analytics Events
Available Add ons:
Additional Domain (Max 2)
Additional Analytic Events (per 1M)
Inbox Tracker API
Annual Term
Inbox Tracker for SFMC Professional
Monthly Email Volume < 10M
1 MID Coverage
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
PLUS
SMFC Application powering:
Impacted Campaigns view
Journey Builder integration
Auto Seeding for Email and Automation Studio
Includes:
5 Domains
Unlimited Seats
Unlimited Intelliseeds
1M/month Analytics Events
Available Add ons:
Additional MID
Additional Domains
Additional Analytic Events (per 1M)
Inbox Tracker API
Annual Term
Inbox Tracker for SFMC Professional
Monthly Email Volume < 10M
1 MID Coverage
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
PLUS
SMFC Application powering:
Impacted Campaigns view
Journey Builder integration
Auto Seeding for Email and Automation Studio
Includes:
5 Domains
Unlimited Seats
Unlimited Intelliseeds
1M/month Analytics Events
Available Add ons:
Additional MID
Additional Domains
Additional Analytic Events (per 1M)
Inbox Tracker API
Annual Term
Inbox Tracker for SFMC Professional
Monthly Email Volume < 10M
1 MID Coverage
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
PLUS
SMFC Application powering:
Impacted Campaigns view
Journey Builder integration
Auto Seeding for Email and Automation Studio
Includes:
5 Domains
Unlimited Seats
Unlimited Intelliseeds
1M/month Analytics Events
Available Add ons:
Additional MID
Additional Domains
Additional Analytic Events (per 1M)
Inbox Tracker API
Annual Term
Inbox Tracker for SFMC Business
Monthly Email Volume < 150M
1 MID Coverage
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
PLUS
SMFC Application powering:
Impacted Campaigns view
Journey Builder integration
Auto Seeding for Email and Automation Studio
Includes:
10 Domains
Unlimited Seats
Unlimited Intelliseeds
1M/month Analytics Events
Available Add ons:
Additional MID
Additional Domains
Additional Analytic Events (per 1M)
Inbox Tracker API
Annual Term
Inbox Tracker for SFMC Business
Monthly Email Volume < 150M
1 MID Coverage
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
PLUS
SMFC Application powering:
Impacted Campaigns view
Journey Builder integration
Auto Seeding for Email and Automation Studio
Includes:
10 Domains
Unlimited Seats
Unlimited Intelliseeds
1M/month Analytics Events
Available Add ons:
Additional MID
Additional Domains
Additional Analytic Events (per 1M)
Inbox Tracker API
Annual Term
Inbox Tracker for SFMC Business
Monthly Email Volume < 150M
1 MID Coverage
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
PLUS
SMFC Application powering:
Impacted Campaigns view
Journey Builder integration
Auto Seeding for Email and Automation Studio
Includes:
10 Domains
Unlimited Seats
Unlimited Intelliseeds
1M/month Analytics Events
Available Add ons:
Additional MID
Additional Domains
Additional Analytic Events (per 1M)
Inbox Tracker API
Annual Term
Inbox Tracker for SFMC Enterprise
Monthly Email Volume > 150M
1 MID Coverage
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
PLUS
SMFC Application powering:
Impacted Campaigns view
Journey Builder integration
Auto Seeding for Email and Automation Studio
Includes:
15 Domains
Unlimited Seats
Unlimited Intelliseeds
2M/month Analytics Events
Available Add ons:
Additional MID
Additional Domains
Additional Analytic Events (per 1M)
Inbox Tracker API
Annual Term
Inbox Tracker for SFMC Enterprise
Monthly Email Volume > 150M
1 MID Coverage
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
PLUS
SMFC Application powering:
Impacted Campaigns view
Journey Builder integration
Auto Seeding for Email and Automation Studio
Includes:
15 Domains
Unlimited Seats
Unlimited Intelliseeds
2M/month Analytics Events
Available Add ons:
Additional MID
Additional Domains
Additional Analytic Events (per 1M)
Inbox Tracker API
Annual Term
Inbox Tracker for SFMC Enterprise
Monthly Email Volume > 150M
1 MID Coverage
Deliverability Toolset provides in-depth analysis and alerting for over 70 ISPs
Feature set includes:
Cloudmark (Proofpoint) Reporting for IP, Domain, and Campaigns
Reputation Advisor
DMARC Reporting
Postmaster Tools (Google, Yahoo & Outlook SNDS)
Subject Line Advisor + Subject Line Predict
Design Tracker for automated preview testing
PLUS
SMFC Application powering:
Impacted Campaigns view
Journey Builder integration
Auto Seeding for Email and Automation Studio
Includes:
15 Domains
Unlimited Seats
Unlimited Intelliseeds
2M/month Analytics Events
Available Add ons:
Additional MID
Additional Domains
Additional Analytic Events (per 1M)
Inbox Tracker API
SFMC - Competitive Tracker
Annual Term
Competitive Tracker SFMC Starter
List Size < 2M
Includes:
5 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Seat Add-on
Competitive Tracker API
Annual Term
Competitive Tracker SFMC Starter
List Size < 2M
Includes:
5 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Seat Add-on
Competitive Tracker API
Annual Term
Competitive Tracker SFMC Starter
List Size < 2M
Includes:
5 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Seat Add-on
Competitive Tracker API
Annual Term
Competitive Tracker SFMC Professional
List Size 2-5M
Includes:
5 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Seat Add-on
Additional MID
Competitive Tracker API
Annual Term
Competitive Tracker SFMC Professional
List Size 2-5M
Includes:
5 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Seat Add-on
Additional MID
Competitive Tracker API
Annual Term
Competitive Tracker SFMC Professional
List Size 2-5M
Includes:
5 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Seat Add-on
Additional MID
Competitive Tracker API
Annual Term
Competitive Tracker SFMC Business
List Size 5-10M
Includes:
10 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Seat Add-on
Additional MID
Competitive Tracker API
Annual Term
Competitive Tracker SFMC Business
List Size 5-10M
Includes:
10 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Seat Add-on
Additional MID
Competitive Tracker API
Annual Term
Competitive Tracker SFMC Business
List Size 5-10M
Includes:
10 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Seat Add-on
Additional MID
Competitive Tracker API
Annual Term
Competitive Tracker SFMC Enterprise
List Size > 10M
Includes:
15 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Seat Add-on
Additional MID
Competitive Tracker API
Annual Term
Competitive Tracker SFMC Enterprise
List Size > 10M
Includes:
15 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Seat Add-on
Additional MID
Competitive Tracker API
Annual Term
Competitive Tracker SFMC Enterprise
List Size > 10M
Includes:
15 Seats
Features:
Brand/Company Tracker: Analyze top performing domains for inbox and engagement rates
Brand Compare: Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns
Journey Mapping: Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform
Advanced Search: Quickly filter through billions of emails to find actionable insights you can leverage in your next campaign
Available Add ons:
Seat Add-on
Additional MID
Competitive Tracker API
Email Design Studio
Email Design Studio Subscription
Annual Term
Email Design Studio Basics
Single Brand
Includes:
10 seats
CDN: 7.5M downloads/month
*"CDN" is a Content Delivery Network that speeds up webpage loading for data-heavy applications.
Available Add ons:
Additional CDN
Additional Seats
Annual Term
Email Design Studio Basics
Single Brand
Includes:
10 seats
CDN: 7.5M downloads/month
*"CDN" is a Content Delivery Network that speeds up webpage loading for data-heavy applications.
Available Add ons:
Additional CDN
Additional Seats
Annual Term
Email Design Studio Basics
Single Brand
Includes:
10 seats
CDN: 7.5M downloads/month
*"CDN" is a Content Delivery Network that speeds up webpage loading for data-heavy applications.
Available Add ons:
Additional CDN
Additional Seats
Annual Term
Email Design Studio Scale
Multiple Brands
Includes:
25 seats
CDN: 7.5M downloads/month
*"CDN" is a Content Delivery Network that speeds up webpage loading for data-heavy applications.
Available Add ons:
Additional CDN
Additional Seats
Annual Term
Email Design Studio Scale
Multiple Brands
Includes:
25 seats
CDN: 7.5M downloads/month
*"CDN" is a Content Delivery Network that speeds up webpage loading for data-heavy applications.
Available Add ons:
Additional CDN
Additional Seats
Annual Term
Email Design Studio Scale
Multiple Brands
Includes:
25 seats
CDN: 7.5M downloads/month
*"CDN" is a Content Delivery Network that speeds up webpage loading for data-heavy applications.
Available Add ons:
Additional CDN
Additional Seats
Annual Term
Email Design Studio Enterprise
Multinational
Includes:
25+ seats
CDN: 7.5M downloads/month
*"CDN" is a Content Delivery Network that speeds up webpage loading for data-heavy applications.
Available Add ons:
Additional CDN
Additional Seats
Annual Term
Email Design Studio Enterprise
Multinational
Includes:
25+ seats
CDN: 7.5M downloads/month
*"CDN" is a Content Delivery Network that speeds up webpage loading for data-heavy applications.
Available Add ons:
Additional CDN
Additional Seats
Annual Term
Email Design Studio Enterprise
Multinational
Includes:
25+ seats
CDN: 7.5M downloads/month
*"CDN" is a Content Delivery Network that speeds up webpage loading for data-heavy applications.
Available Add ons:
Additional CDN
Additional Seats
Email Design Studio Services
Annual Term
Business Starter
Email Design Studio Business Starter Service is a support package suitable for customers who need one new email design system (“EDS”) and typically make small regular updates to their EDS.
Includes:
1 monthly meeting
1 Email Design System (EDS) per year
1 EDS HTML code review/audit per year to ensure the Customer’s code meets the latest email client requirements
Rendering Issue Support - this includes best practices to avoid issues in the future (subject to reasonable commercial fair use level).
Onboarding EDS setup
Email Design System Lead
Annual Term
Business Starter
Email Design Studio Business Starter Service is a support package suitable for customers who need one new email design system (“EDS”) and typically make small regular updates to their EDS.
Includes:
1 monthly meeting
1 Email Design System (EDS) per year
1 EDS HTML code review/audit per year to ensure the Customer’s code meets the latest email client requirements
Rendering Issue Support - this includes best practices to avoid issues in the future (subject to reasonable commercial fair use level).
Onboarding EDS setup
Email Design System Lead
Annual Term
Business Starter
Email Design Studio Business Starter Service is a support package suitable for customers who need one new email design system (“EDS”) and typically make small regular updates to their EDS.
Includes:
1 monthly meeting
1 Email Design System (EDS) per year
1 EDS HTML code review/audit per year to ensure the Customer’s code meets the latest email client requirements
Rendering Issue Support - this includes best practices to avoid issues in the future (subject to reasonable commercial fair use level).
Onboarding EDS setup
Email Design System Lead
Annual Term
Business Extended
Email Design Studio Business Extended is a support package suitable for existing customers who have an existing Email Design System (“EDS”) or for new customers who plan to build their own EDS and who typically make regular updates and changes to their EDS.
Includes:
1 monthly meeting
Up to 2 design updates to a Customer's existing EDS per quarter
1 EDS HTML code review/audit per year to ensure the Customer’s code meets the latest email client requirements
Rendering Issue Support - this includes best practices to avoid issues in the future (subject to reasonable commercial fair use level).
Onboarding EDS setup
Email Design System Lead
Annual Term
Business Extended
Email Design Studio Business Extended is a support package suitable for existing customers who have an existing Email Design System (“EDS”) or for new customers who plan to build their own EDS and who typically make regular updates and changes to their EDS.
Includes:
1 monthly meeting
Up to 2 design updates to a Customer's existing EDS per quarter
1 EDS HTML code review/audit per year to ensure the Customer’s code meets the latest email client requirements
Rendering Issue Support - this includes best practices to avoid issues in the future (subject to reasonable commercial fair use level).
Onboarding EDS setup
Email Design System Lead
Annual Term
Business Extended
Email Design Studio Business Extended is a support package suitable for existing customers who have an existing Email Design System (“EDS”) or for new customers who plan to build their own EDS and who typically make regular updates and changes to their EDS.
Includes:
1 monthly meeting
Up to 2 design updates to a Customer's existing EDS per quarter
1 EDS HTML code review/audit per year to ensure the Customer’s code meets the latest email client requirements
Rendering Issue Support - this includes best practices to avoid issues in the future (subject to reasonable commercial fair use level).
Onboarding EDS setup
Email Design System Lead
Annual Term
Enterprise
Email Design Studio Enterprise Service is a support package suitable for Customers who need one (1) new Email Design System (“EDS”) or rebrand of their existing EDS and would typically make frequent updates and changes to their EDS.
Includes:
Up to weekly meetings at agreed times
1 x a year - full rebrand. Entails a complete restructure of the HTML / new EDS build
As needed - HTML code review/audit per year
Rendering Issue Support - this includes best practices to avoid issues in the future (subject to reasonable commercial fair use level).
Onboarding EDS setup
Email Design System Lead
Annual Term
Enterprise
Email Design Studio Enterprise Service is a support package suitable for Customers who need one (1) new Email Design System (“EDS”) or rebrand of their existing EDS and would typically make frequent updates and changes to their EDS.
Includes:
Up to weekly meetings at agreed times
1 x a year - full rebrand. Entails a complete restructure of the HTML / new EDS build
As needed - HTML code review/audit per year
Rendering Issue Support - this includes best practices to avoid issues in the future (subject to reasonable commercial fair use level).
Onboarding EDS setup
Email Design System Lead
Annual Term
Enterprise
Email Design Studio Enterprise Service is a support package suitable for Customers who need one (1) new Email Design System (“EDS”) or rebrand of their existing EDS and would typically make frequent updates and changes to their EDS.
Includes:
Up to weekly meetings at agreed times
1 x a year - full rebrand. Entails a complete restructure of the HTML / new EDS build
As needed - HTML code review/audit per year
Rendering Issue Support - this includes best practices to avoid issues in the future (subject to reasonable commercial fair use level).
Onboarding EDS setup
Email Design System Lead
Email Deliverability Services
Deliverability Consulting Packages
Annual Term
Strategy Basics
Deliverability Strategy Basics is a deliverability services package designed to help customers interpret email analytics data, solve issues, and prioritize enhancements to their email program.
Includes:
Dedicated Deliverability Strategist
Coverage on 2 sending domains*
Review of email infrastructure
Deliverability best practice guidance
1x planning session: To help identify current pain points and prioritize areas of focus for the engagement
1 x 30-minute monthly meeting during business hours to discuss deliverability items/issues and formulate resolution plans, review all findings and recommendations, answer questions, and identify planning needs
1 Monthly performance report
Daily automated monitoring of of reputation and authentication including monitoring of potential issues related to MBP blocking, blocklists, spam traps, complaints, SPF, DKIM & DMARC, etc
3 Specialized service hours per month** that may be used for:
Review of Email Infrastructure Elements
ISP & Blocklist Resolution
Mitigation with Mailbox & RBL Providers
IP Reputation and Performance
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
**Additional hours can be purchased separately
Available Add ons:
Additional Service Hours
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, On-Prem Email Software, or Inbox Tracker
Annual Term
Strategy Basics
Deliverability Strategy Basics is a deliverability services package designed to help customers interpret email analytics data, solve issues, and prioritize enhancements to their email program.
Includes:
Dedicated Deliverability Strategist
Coverage on 2 sending domains*
Review of email infrastructure
Deliverability best practice guidance
1x planning session: To help identify current pain points and prioritize areas of focus for the engagement
1 x 30-minute monthly meeting during business hours to discuss deliverability items/issues and formulate resolution plans, review all findings and recommendations, answer questions, and identify planning needs
1 Monthly performance report
Daily automated monitoring of of reputation and authentication including monitoring of potential issues related to MBP blocking, blocklists, spam traps, complaints, SPF, DKIM & DMARC, etc
3 Specialized service hours per month** that may be used for:
Review of Email Infrastructure Elements
ISP & Blocklist Resolution
Mitigation with Mailbox & RBL Providers
IP Reputation and Performance
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
**Additional hours can be purchased separately
Available Add ons:
Additional Service Hours
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, On-Prem Email Software, or Inbox Tracker
Annual Term
Strategy Basics
Deliverability Strategy Basics is a deliverability services package designed to help customers interpret email analytics data, solve issues, and prioritize enhancements to their email program.
Includes:
Dedicated Deliverability Strategist
Coverage on 2 sending domains*
Review of email infrastructure
Deliverability best practice guidance
1x planning session: To help identify current pain points and prioritize areas of focus for the engagement
1 x 30-minute monthly meeting during business hours to discuss deliverability items/issues and formulate resolution plans, review all findings and recommendations, answer questions, and identify planning needs
1 Monthly performance report
Daily automated monitoring of of reputation and authentication including monitoring of potential issues related to MBP blocking, blocklists, spam traps, complaints, SPF, DKIM & DMARC, etc
3 Specialized service hours per month** that may be used for:
Review of Email Infrastructure Elements
ISP & Blocklist Resolution
Mitigation with Mailbox & RBL Providers
IP Reputation and Performance
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
**Additional hours can be purchased separately
Available Add ons:
Additional Service Hours
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, On-Prem Email Software, or Inbox Tracker
Annual Term
Strategy Essentials
Deliverability Strategy Essentials is a premium, full-service deliverability service package that delivers proactive monitoring and issue resolution, performance data analysis, and strategic deliverability guidance.
Includes:
Dedicated Deliverability Strategist
Coverage on 3 sending domains*
Review of email infrastructure
Deliverability strategy planning and execution
1 x planning session: To help identify current pain points and prioritize areas of focus for the engagement
2 x 30-minute monthly meetings during business hours to discuss deliverability items/issues and formulate resolution plans, review all findings and recommendations, answer questions, and identify planning needs
Bi-weekly performance reports
Daily automated monitoring of reputation and authentication including monitoring of potential issues related to MBP blocking, blocklists, spam traps, complaints, SPF, DKIM & DMARC, etc.
6 Specialized service hours per month** that may be used for:
Review of Email Infrastructure Elements
ISP & Blocklist Resolution
Mitigation with Mailbox & RBL Providers
IP Reputation and Performance
Deliverability best practices
List hygiene guidance
How to identify Inactive subscribers
Re-engagement campaign recommendations
Review strategy for upcoming campaigns and provide deliverability advice
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
**Additional hours can be purchased separately
Available Add ons:
Additional Service Hours
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, On-Prem Email Software, or Inbox Tracker
Annual Term
Strategy Essentials
Deliverability Strategy Essentials is a premium, full-service deliverability service package that delivers proactive monitoring and issue resolution, performance data analysis, and strategic deliverability guidance.
Includes:
Dedicated Deliverability Strategist
Coverage on 3 sending domains*
Review of email infrastructure
Deliverability strategy planning and execution
1 x planning session: To help identify current pain points and prioritize areas of focus for the engagement
2 x 30-minute monthly meetings during business hours to discuss deliverability items/issues and formulate resolution plans, review all findings and recommendations, answer questions, and identify planning needs
Bi-weekly performance reports
Daily automated monitoring of reputation and authentication including monitoring of potential issues related to MBP blocking, blocklists, spam traps, complaints, SPF, DKIM & DMARC, etc.
6 Specialized service hours per month** that may be used for:
Review of Email Infrastructure Elements
ISP & Blocklist Resolution
Mitigation with Mailbox & RBL Providers
IP Reputation and Performance
Deliverability best practices
List hygiene guidance
How to identify Inactive subscribers
Re-engagement campaign recommendations
Review strategy for upcoming campaigns and provide deliverability advice
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
**Additional hours can be purchased separately
Available Add ons:
Additional Service Hours
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, On-Prem Email Software, or Inbox Tracker
Annual Term
Strategy Essentials
Deliverability Strategy Essentials is a premium, full-service deliverability service package that delivers proactive monitoring and issue resolution, performance data analysis, and strategic deliverability guidance.
Includes:
Dedicated Deliverability Strategist
Coverage on 3 sending domains*
Review of email infrastructure
Deliverability strategy planning and execution
1 x planning session: To help identify current pain points and prioritize areas of focus for the engagement
2 x 30-minute monthly meetings during business hours to discuss deliverability items/issues and formulate resolution plans, review all findings and recommendations, answer questions, and identify planning needs
Bi-weekly performance reports
Daily automated monitoring of reputation and authentication including monitoring of potential issues related to MBP blocking, blocklists, spam traps, complaints, SPF, DKIM & DMARC, etc.
6 Specialized service hours per month** that may be used for:
Review of Email Infrastructure Elements
ISP & Blocklist Resolution
Mitigation with Mailbox & RBL Providers
IP Reputation and Performance
Deliverability best practices
List hygiene guidance
How to identify Inactive subscribers
Re-engagement campaign recommendations
Review strategy for upcoming campaigns and provide deliverability advice
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
**Additional hours can be purchased separately
Available Add ons:
Additional Service Hours
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, On-Prem Email Software, or Inbox Tracker
Annual Term
Strategy Essentials Gold
Deliverability Strategy Essentials Gold is a premium, full-service deliverability service package that delivers proactive monitoring and issue resolution, performance data analysis, and strategic deliverability guidance.
Includes:
Dedicated Deliverability Strategist
Coverage on 5 sending domains*
Review of email infrastructure
Deliverability strategy planning and execution
1 x planning session: To help identify current pain points and prioritize areas of focus for the engagement
4 x 30-minute monthly meetings during business hours to discuss deliverability items/issues and formulate resolution plans, review all findings and recommendations, answer questions, and identify planning needs
Bi-weekly performance reports
Daily automated monitoring of reputation and authentication including monitoring of potential issues related to MBP blocking, blocklists, spam traps, complaints, SPF, DKIM & DMARC, etc.
10 Specialized service hours per month** that may be used for:
Review of Email Infrastructure Elements
ISP & Blocklist Resolution
Mitigation with Mailbox & RBL Providers
IP Reputation and Performance
Deliverability best practices
List hygiene guidance
How to identify Inactive subscribers
Re-engagement campaign recommendations
Review strategy for upcoming campaigns and provide deliverability advice
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
**Additional hours can be purchased separately
Available Add ons:
Additional Service Hours
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, On-Prem Email Software, or Inbox Tracker
Annual Term
Strategy Essentials Gold
Deliverability Strategy Essentials Gold is a premium, full-service deliverability service package that delivers proactive monitoring and issue resolution, performance data analysis, and strategic deliverability guidance.
Includes:
Dedicated Deliverability Strategist
Coverage on 5 sending domains*
Review of email infrastructure
Deliverability strategy planning and execution
1 x planning session: To help identify current pain points and prioritize areas of focus for the engagement
4 x 30-minute monthly meetings during business hours to discuss deliverability items/issues and formulate resolution plans, review all findings and recommendations, answer questions, and identify planning needs
Bi-weekly performance reports
Daily automated monitoring of reputation and authentication including monitoring of potential issues related to MBP blocking, blocklists, spam traps, complaints, SPF, DKIM & DMARC, etc.
10 Specialized service hours per month** that may be used for:
Review of Email Infrastructure Elements
ISP & Blocklist Resolution
Mitigation with Mailbox & RBL Providers
IP Reputation and Performance
Deliverability best practices
List hygiene guidance
How to identify Inactive subscribers
Re-engagement campaign recommendations
Review strategy for upcoming campaigns and provide deliverability advice
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
**Additional hours can be purchased separately
Available Add ons:
Additional Service Hours
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, On-Prem Email Software, or Inbox Tracker
Annual Term
Strategy Essentials Gold
Deliverability Strategy Essentials Gold is a premium, full-service deliverability service package that delivers proactive monitoring and issue resolution, performance data analysis, and strategic deliverability guidance.
Includes:
Dedicated Deliverability Strategist
Coverage on 5 sending domains*
Review of email infrastructure
Deliverability strategy planning and execution
1 x planning session: To help identify current pain points and prioritize areas of focus for the engagement
4 x 30-minute monthly meetings during business hours to discuss deliverability items/issues and formulate resolution plans, review all findings and recommendations, answer questions, and identify planning needs
Bi-weekly performance reports
Daily automated monitoring of reputation and authentication including monitoring of potential issues related to MBP blocking, blocklists, spam traps, complaints, SPF, DKIM & DMARC, etc.
10 Specialized service hours per month** that may be used for:
Review of Email Infrastructure Elements
ISP & Blocklist Resolution
Mitigation with Mailbox & RBL Providers
IP Reputation and Performance
Deliverability best practices
List hygiene guidance
How to identify Inactive subscribers
Re-engagement campaign recommendations
Review strategy for upcoming campaigns and provide deliverability advice
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
**Additional hours can be purchased separately
Available Add ons:
Additional Service Hours
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, On-Prem Email Software, or Inbox Tracker
Annual Term
Strategic Services for Service Providers
Strategic Deliverability Services for Service Providers is a premium full-service deliverability service package designed for the needs of Service Providers and Agencies that need to track and manage deliverability for their customers.
Includes:
Dedicated Deliverability Strategist
Coverage includes up to 10 sending domains*
Review of email infrastructure
Deliverability strategy planning and execution
1 x planning session: To help identify current pain points and prioritize areas of focus for the engagement
4 x 30-minute weekly meetings during business hours to discuss deliverability items/issues and formulate resolution plans, review all findings and recommendations, answer questions, and identify planning needs
Bi-weekly (2x per month) domain breakout performance reports
1 annual business review & compliance workshop. This is a collaborative and in-depth look at compliance and sending practices to help identify any significant issues or areas of opportunity to improve deliverability performance
Daily automated monitoring of reputation and authentication including monitoring of potential issues related to MBP blocking, blocklists, spam traps, complaints, SPF, DKIM & DMARC, etc.
10 Specialized service hours per month** that may be used for:
Review of Email Infrastructure Elements
ISP & Blocklist Resolution
Mitigation with Mailbox & RBL Providers
IP Reputation and Performance
Deliverability best practices
List hygiene guidance
How to identify Inactive subscribers
Re-engagement campaign recommendations
Review strategy for upcoming campaigns and provide deliverability advice
*Service Provider Domains may be from different industries or business units.
**Additional hours can be purchased separately
Available Add ons:
Additional Service Hours
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, On-Prem Email Software, or Inbox Tracker
Annual Term
Strategic Services for Service Providers
Strategic Deliverability Services for Service Providers is a premium full-service deliverability service package designed for the needs of Service Providers and Agencies that need to track and manage deliverability for their customers.
Includes:
Dedicated Deliverability Strategist
Coverage includes up to 10 sending domains*
Review of email infrastructure
Deliverability strategy planning and execution
1 x planning session: To help identify current pain points and prioritize areas of focus for the engagement
4 x 30-minute weekly meetings during business hours to discuss deliverability items/issues and formulate resolution plans, review all findings and recommendations, answer questions, and identify planning needs
Bi-weekly (2x per month) domain breakout performance reports
1 annual business review & compliance workshop. This is a collaborative and in-depth look at compliance and sending practices to help identify any significant issues or areas of opportunity to improve deliverability performance
Daily automated monitoring of reputation and authentication including monitoring of potential issues related to MBP blocking, blocklists, spam traps, complaints, SPF, DKIM & DMARC, etc.
10 Specialized service hours per month** that may be used for:
Review of Email Infrastructure Elements
ISP & Blocklist Resolution
Mitigation with Mailbox & RBL Providers
IP Reputation and Performance
Deliverability best practices
List hygiene guidance
How to identify Inactive subscribers
Re-engagement campaign recommendations
Review strategy for upcoming campaigns and provide deliverability advice
*Service Provider Domains may be from different industries or business units.
**Additional hours can be purchased separately
Available Add ons:
Additional Service Hours
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, On-Prem Email Software, or Inbox Tracker
Annual Term
Strategic Services for Service Providers
Strategic Deliverability Services for Service Providers is a premium full-service deliverability service package designed for the needs of Service Providers and Agencies that need to track and manage deliverability for their customers.
Includes:
Dedicated Deliverability Strategist
Coverage includes up to 10 sending domains*
Review of email infrastructure
Deliverability strategy planning and execution
1 x planning session: To help identify current pain points and prioritize areas of focus for the engagement
4 x 30-minute weekly meetings during business hours to discuss deliverability items/issues and formulate resolution plans, review all findings and recommendations, answer questions, and identify planning needs
Bi-weekly (2x per month) domain breakout performance reports
1 annual business review & compliance workshop. This is a collaborative and in-depth look at compliance and sending practices to help identify any significant issues or areas of opportunity to improve deliverability performance
Daily automated monitoring of reputation and authentication including monitoring of potential issues related to MBP blocking, blocklists, spam traps, complaints, SPF, DKIM & DMARC, etc.
10 Specialized service hours per month** that may be used for:
Review of Email Infrastructure Elements
ISP & Blocklist Resolution
Mitigation with Mailbox & RBL Providers
IP Reputation and Performance
Deliverability best practices
List hygiene guidance
How to identify Inactive subscribers
Re-engagement campaign recommendations
Review strategy for upcoming campaigns and provide deliverability advice
*Service Provider Domains may be from different industries or business units.
**Additional hours can be purchased separately
Available Add ons:
Additional Service Hours
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, On-Prem Email Software, or Inbox Tracker
Additional Deliverability Services
One Time
Basic Email Audit
The Basic Email Deliverability Audit is a basic deliverability audit focusing on email infrastructure, business policies, reputation, and data management. A deliverability expert will analyze key aspects of your program that contribute to deliverability success.
Includes:
Review and examination of 1 sending domain
Infrastructure – examines IP address structure, mailing domain & subdomains, link tracking domains, image path domains, partner & affiliate domains, DNS authentication
Business Policies – CAN-SPAM compliance, email frequency, and data collection practices
Reputation– Check for IP inclusion on public and private blacklists including URL Blocks, web reputation scores, Unknown Users, Complaints, and Spam Traps
Data management - Feedback loop/unsub management, bounce management practices
1 30-minute call to discuss the detailed report of the findings and a prioritized list of the next steps.
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
Available Add ons:
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, or On-Prem Email Software
One Time
Basic Email Audit
The Basic Email Deliverability Audit is a basic deliverability audit focusing on email infrastructure, business policies, reputation, and data management. A deliverability expert will analyze key aspects of your program that contribute to deliverability success.
Includes:
Review and examination of 1 sending domain
Infrastructure – examines IP address structure, mailing domain & subdomains, link tracking domains, image path domains, partner & affiliate domains, DNS authentication
Business Policies – CAN-SPAM compliance, email frequency, and data collection practices
Reputation– Check for IP inclusion on public and private blacklists including URL Blocks, web reputation scores, Unknown Users, Complaints, and Spam Traps
Data management - Feedback loop/unsub management, bounce management practices
1 30-minute call to discuss the detailed report of the findings and a prioritized list of the next steps.
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
Available Add ons:
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, or On-Prem Email Software
One Time
Basic Email Audit
The Basic Email Deliverability Audit is a basic deliverability audit focusing on email infrastructure, business policies, reputation, and data management. A deliverability expert will analyze key aspects of your program that contribute to deliverability success.
Includes:
Review and examination of 1 sending domain
Infrastructure – examines IP address structure, mailing domain & subdomains, link tracking domains, image path domains, partner & affiliate domains, DNS authentication
Business Policies – CAN-SPAM compliance, email frequency, and data collection practices
Reputation– Check for IP inclusion on public and private blacklists including URL Blocks, web reputation scores, Unknown Users, Complaints, and Spam Traps
Data management - Feedback loop/unsub management, bounce management practices
1 30-minute call to discuss the detailed report of the findings and a prioritized list of the next steps.
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
Available Add ons:
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, or On-Prem Email Software
One Time
Comprehensive Email Audit
The Comprehensive Email Deliverability Audit is a comprehensive audit assessing a sender’s email program including content & design, acquisition practices as well as the standard review of infrastructure, business policies, reputation, and data management. It works well for senders who need more attention than our standard audit package inclusions and have an average inbox placement of less than 85% or who are migrating ESP’s or launching a new sending domain. This audit helps you understand how your customers perceive your email program without bias. This insight can help you increase customer satisfaction, reduce overall complaints, and improve your email program’s deliverability and conversion rates.
Includes:
Review and examination of 3 sending domains*
Business Policies - Focuses on regulatory compliance, permission levels as they relate to best practices for optimum subscriber experiences, email frequency, and cadence
Infrastructure – examines IP address structure, mailing domain & subdomains, link tracking domains, image path domains, partner & affiliate domains, DNS authentication
Content & Design– examines website/email content, email client rendering, and Spam Assassin testing
Reputation– Check for IP inclusion on public and private blocklists, web reputation scores, Unknown Users, Complaints, and Spam Traps
Data management – Data collection and hygiene, Feedback loop/unsub management, bounce management practices
1-hour call during business hours to discuss strategic guidance to identify areas of an email program that are underperforming or contributing to suboptimal performance.
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
Available Add ons:
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, or On-Prem Email Software
One Time
Comprehensive Email Audit
The Comprehensive Email Deliverability Audit is a comprehensive audit assessing a sender’s email program including content & design, acquisition practices as well as the standard review of infrastructure, business policies, reputation, and data management. It works well for senders who need more attention than our standard audit package inclusions and have an average inbox placement of less than 85% or who are migrating ESP’s or launching a new sending domain. This audit helps you understand how your customers perceive your email program without bias. This insight can help you increase customer satisfaction, reduce overall complaints, and improve your email program’s deliverability and conversion rates.
Includes:
Review and examination of 3 sending domains*
Business Policies - Focuses on regulatory compliance, permission levels as they relate to best practices for optimum subscriber experiences, email frequency, and cadence
Infrastructure – examines IP address structure, mailing domain & subdomains, link tracking domains, image path domains, partner & affiliate domains, DNS authentication
Content & Design– examines website/email content, email client rendering, and Spam Assassin testing
Reputation– Check for IP inclusion on public and private blocklists, web reputation scores, Unknown Users, Complaints, and Spam Traps
Data management – Data collection and hygiene, Feedback loop/unsub management, bounce management practices
1-hour call during business hours to discuss strategic guidance to identify areas of an email program that are underperforming or contributing to suboptimal performance.
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
Available Add ons:
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, or On-Prem Email Software
One Time
Comprehensive Email Audit
The Comprehensive Email Deliverability Audit is a comprehensive audit assessing a sender’s email program including content & design, acquisition practices as well as the standard review of infrastructure, business policies, reputation, and data management. It works well for senders who need more attention than our standard audit package inclusions and have an average inbox placement of less than 85% or who are migrating ESP’s or launching a new sending domain. This audit helps you understand how your customers perceive your email program without bias. This insight can help you increase customer satisfaction, reduce overall complaints, and improve your email program’s deliverability and conversion rates.
Includes:
Review and examination of 3 sending domains*
Business Policies - Focuses on regulatory compliance, permission levels as they relate to best practices for optimum subscriber experiences, email frequency, and cadence
Infrastructure – examines IP address structure, mailing domain & subdomains, link tracking domains, image path domains, partner & affiliate domains, DNS authentication
Content & Design– examines website/email content, email client rendering, and Spam Assassin testing
Reputation– Check for IP inclusion on public and private blocklists, web reputation scores, Unknown Users, Complaints, and Spam Traps
Data management – Data collection and hygiene, Feedback loop/unsub management, bounce management practices
1-hour call during business hours to discuss strategic guidance to identify areas of an email program that are underperforming or contributing to suboptimal performance.
*For clarity, each ‘sending domain’ means, for example, ‘acme.com’ in the same industry as Customer. Upon Customer’s request, we may, at our sole discretion, expand what constitutes ‘sending domains’ on a case-by-case basis.
Available Add ons:
Additional Email Domains
Required:
Bird Cloud Sending (formerly SparkPost), BirdCRM Email Cloud Sending, or On-Prem Email Software
Annual Term
Reputable Sender Accreditation
Reputable Sender is an accreditation program that works with a view to ensuring your email has the best chance of being delivered to the inbox at global mailbox providers. The Reputable Sender program starts with an audit that is completed prior to acceptance into the program. The audit findings and recommendations reflect deliverability strategies that will positively impact email performance across the board. Once accepted, the sender’s IP’s will be approved for preferred inbox placement by Cloudmark, Abusix, Vade Secure, Tucows, Swisscom, and Mimecast.
To be considered for the Reputable Sender Accreditation Program, an individual sender must have:
- dedicated IP’s
- a 100% opt-in email audience -- with NO purchased data, co-registration list management, 3rd party list rental or
- implicit opt-in (pre-checked sign up checkbox)
- good sending history with an average inbox placement of 85% or greater over a recent 30-day period
- a valid privacy policy covering all applicable regional regulations
- no history of Spamhaus listings in the past 6 months
Includes:
One-time application & audit includes 32+ email programs, infrastructure, and compliance checks
The audit covers: Infrastructure, IP & Domain Reputation, Data Management, Business Policies
Ongoing Services: Quarterly audits to ensure program compliance
Up to 20 hours per year for remediation to correct items related to program compliance
Automated Reputation Monitoring
Annual business review
Preferential Allowlisting at over 500 B2B and B2C inboxes globally through Cloudmark and Abusix
Up to 25M monthly email volume & 3 IPs
Available Add ons:
Up to 75M Monthly Email Volume & 8 IPs
Up to 125M Monthly Email Volume & 12 IPs
125M+ Monthly Email Volume 7 12+ IPs
Required:
Bird Cloud Sending (formerly SparkPost). BirdCRM Email Cloud Sending, On-Prem Email Software or Email Analytics Agreement
Annual Term
Reputable Sender Accreditation
Reputable Sender is an accreditation program that works with a view to ensuring your email has the best chance of being delivered to the inbox at global mailbox providers. The Reputable Sender program starts with an audit that is completed prior to acceptance into the program. The audit findings and recommendations reflect deliverability strategies that will positively impact email performance across the board. Once accepted, the sender’s IP’s will be approved for preferred inbox placement by Cloudmark, Abusix, Vade Secure, Tucows, Swisscom, and Mimecast.
To be considered for the Reputable Sender Accreditation Program, an individual sender must have:
- dedicated IP’s
- a 100% opt-in email audience -- with NO purchased data, co-registration list management, 3rd party list rental or
- implicit opt-in (pre-checked sign up checkbox)
- good sending history with an average inbox placement of 85% or greater over a recent 30-day period
- a valid privacy policy covering all applicable regional regulations
- no history of Spamhaus listings in the past 6 months
Includes:
One-time application & audit includes 32+ email programs, infrastructure, and compliance checks
The audit covers: Infrastructure, IP & Domain Reputation, Data Management, Business Policies
Ongoing Services: Quarterly audits to ensure program compliance
Up to 20 hours per year for remediation to correct items related to program compliance
Automated Reputation Monitoring
Annual business review
Preferential Allowlisting at over 500 B2B and B2C inboxes globally through Cloudmark and Abusix
Up to 25M monthly email volume & 3 IPs
Available Add ons:
Up to 75M Monthly Email Volume & 8 IPs
Up to 125M Monthly Email Volume & 12 IPs
125M+ Monthly Email Volume 7 12+ IPs
Required:
Bird Cloud Sending (formerly SparkPost). BirdCRM Email Cloud Sending, On-Prem Email Software or Email Analytics Agreement
Annual Term
Reputable Sender Accreditation
Reputable Sender is an accreditation program that works with a view to ensuring your email has the best chance of being delivered to the inbox at global mailbox providers. The Reputable Sender program starts with an audit that is completed prior to acceptance into the program. The audit findings and recommendations reflect deliverability strategies that will positively impact email performance across the board. Once accepted, the sender’s IP’s will be approved for preferred inbox placement by Cloudmark, Abusix, Vade Secure, Tucows, Swisscom, and Mimecast.
To be considered for the Reputable Sender Accreditation Program, an individual sender must have:
- dedicated IP’s
- a 100% opt-in email audience -- with NO purchased data, co-registration list management, 3rd party list rental or
- implicit opt-in (pre-checked sign up checkbox)
- good sending history with an average inbox placement of 85% or greater over a recent 30-day period
- a valid privacy policy covering all applicable regional regulations
- no history of Spamhaus listings in the past 6 months
Includes:
One-time application & audit includes 32+ email programs, infrastructure, and compliance checks
The audit covers: Infrastructure, IP & Domain Reputation, Data Management, Business Policies
Ongoing Services: Quarterly audits to ensure program compliance
Up to 20 hours per year for remediation to correct items related to program compliance
Automated Reputation Monitoring
Annual business review
Preferential Allowlisting at over 500 B2B and B2C inboxes globally through Cloudmark and Abusix
Up to 25M monthly email volume & 3 IPs
Available Add ons:
Up to 75M Monthly Email Volume & 8 IPs
Up to 125M Monthly Email Volume & 12 IPs
125M+ Monthly Email Volume 7 12+ IPs
Required:
Bird Cloud Sending (formerly SparkPost). BirdCRM Email Cloud Sending, On-Prem Email Software or Email Analytics Agreement
Email On-Prem
Includes:
Annual Support & Maintenance
Available Add ons:
Additional License
ELA - Custom
ILF - Custom
Signals Analytics
Includes:
Annual Support & Maintenance
Available Add ons:
Additional License
ELA - Custom
ILF - Custom
Signals Analytics
Annual Term
Signals
Required: Annual Email Cloud or On-Prem license
Signals is an email analytics platform that helps users find and fix email issues or to identify areas that can be improved in their email sending program. Signals offers combination of aggregate sending data that helps show trends and raw data which can be used to dig into specific problems.
Signals integrates with our PowerMTA and/or Momentum products to analyse email sending and benchmark data from across our industry-leading email network to provide data-driven, predictive, and actionable insights with a view to helping customers increase open rates, prevent blacklisting and boost inbox placement.
The Signals product includes the following:
Predictive Health Score & Alerting. Predict recipient engagement and get real-time alerts about key email health metrics.
Actionable Recommendations. Get specific recommendations on how to resolve high-priority issues such as list quality.
Engagement Insights. Understand how and when recipients engage with your email and how to optimize sending.
Delivery Analytics. Investigate and drill down on more than 40 individual metrics that drive your deliverability and recipient engagement.
Spam Trap Reporting. Reduce your risk of sending outages and identify list quality problems before they impact your email performance.
Message Events. Track individual message activity and incidents with detailed, real-time event history.
Annual Term
Signals
Required: Annual Email Cloud or On-Prem license
Signals is an email analytics platform that helps users find and fix email issues or to identify areas that can be improved in their email sending program. Signals offers combination of aggregate sending data that helps show trends and raw data which can be used to dig into specific problems.
Signals integrates with our PowerMTA and/or Momentum products to analyse email sending and benchmark data from across our industry-leading email network to provide data-driven, predictive, and actionable insights with a view to helping customers increase open rates, prevent blacklisting and boost inbox placement.
The Signals product includes the following:
Predictive Health Score & Alerting. Predict recipient engagement and get real-time alerts about key email health metrics.
Actionable Recommendations. Get specific recommendations on how to resolve high-priority issues such as list quality.
Engagement Insights. Understand how and when recipients engage with your email and how to optimize sending.
Delivery Analytics. Investigate and drill down on more than 40 individual metrics that drive your deliverability and recipient engagement.
Spam Trap Reporting. Reduce your risk of sending outages and identify list quality problems before they impact your email performance.
Message Events. Track individual message activity and incidents with detailed, real-time event history.
Annual Term
Signals
Required: Annual Email Cloud or On-Prem license
Signals is an email analytics platform that helps users find and fix email issues or to identify areas that can be improved in their email sending program. Signals offers combination of aggregate sending data that helps show trends and raw data which can be used to dig into specific problems.
Signals integrates with our PowerMTA and/or Momentum products to analyse email sending and benchmark data from across our industry-leading email network to provide data-driven, predictive, and actionable insights with a view to helping customers increase open rates, prevent blacklisting and boost inbox placement.
The Signals product includes the following:
Predictive Health Score & Alerting. Predict recipient engagement and get real-time alerts about key email health metrics.
Actionable Recommendations. Get specific recommendations on how to resolve high-priority issues such as list quality.
Engagement Insights. Understand how and when recipients engage with your email and how to optimize sending.
Delivery Analytics. Investigate and drill down on more than 40 individual metrics that drive your deliverability and recipient engagement.
Spam Trap Reporting. Reduce your risk of sending outages and identify list quality problems before they impact your email performance.
Message Events. Track individual message activity and incidents with detailed, real-time event history.
Annual Term
Signals +
Required: Annual Email Cloud or On-Prem license
Signals+ includes all the features of our Signals product and includes:
Events Search (in web app)
Events API
Webhooks
Annual Term
Signals +
Required: Annual Email Cloud or On-Prem license
Signals+ includes all the features of our Signals product and includes:
Events Search (in web app)
Events API
Webhooks
Annual Term
Signals +
Required: Annual Email Cloud or On-Prem license
Signals+ includes all the features of our Signals product and includes:
Events Search (in web app)
Events API
Webhooks
Comparison of Signals and Signals+
Detailed Reporting
Signals
Signals+
# of Metrics
42
42
Real Time Alerts
Inbound Email Webhooks
—
Custom Webhooks
—
Events API
—
Advanced Analytics
Signals
Signals+
Predictive Health Score
Spam Trap Monitoring
Engagement Insights and Cohorts
Searchable Event Data Retention
—
10 days detailed events
以人工智能为先的客户关系管理系统,适用于营销、服务和支付
点击 "获取演示" 即表示您同意 Bird's
以人工智能为先的客户关系管理系统,适用于营销、服务和支付
点击 "获取演示" 即表示您同意 Bird's
以人工智能为先的客户关系管理系统,适用于营销、服务和支付
点击 "获取演示" 即表示您同意 Bird's