Academy Courses
Marketing Cloud
What is IP warming?
What is IP warming?
You will learn about IP warming, a process to gradually increase email volume from a new IP address over several weeks to build a good sending reputation with mailbox providers. Key points include focusing on high engagement from recipients, using Bird’s Auto IP warm-up feature to manage traffic, and starting with your most active subscribers. Consistent volume and low complaint rates are crucial for success. You’ll also learn how to determine the number of dedicated IPs needed based on your email volume and types of messages sent.
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Explore all of our courses and become an engagement and automation expert on Bird.
Sign-up forms
Learn how you can use sign-up forms on your website or Shopify store to collect customer information via WhatsApp, email, or SMS.
Campaigns
Learn to create, manage, and analyze multi-channel marketing campaigns across email, SMS, and WhatsApp.
Journeys
Learn how to create personalized marketing experiences that engage your customers and drive growth.
Audience
Learn to manage contacts, import data, create static lists, and build dynamic segments for effective and up-to-date marketing in Bird.
Deliverability best practices
Learn how to manage and improve email deliverability.
Inbox Setup
Learn the basics of setting up Inbox, including installing channels, managing agents, and organizing teams, to efficiently handle customer inquiries and team responses.
Inbox Automation
Learn how to analyze the performance of your marketing campaigns, channels, and even other competitors.
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