Academy Courses

Marketing Cloud

What is IP warming?

What is IP warming?

You will learn about IP warming, a process to gradually increase email volume from a new IP address over several weeks to build a good sending reputation with mailbox providers. Key points include focusing on high engagement from recipients, using Bird’s Auto IP warm-up feature to manage traffic, and starting with your most active subscribers. Consistent volume and low complaint rates are crucial for success. You’ll also learn how to determine the number of dedicated IPs needed based on your email volume and types of messages sent.

Ready to get started?

Create your free account

Dive right in and try Flows for yourself — Start automating today. No trials or credit card required.

Talk to an expert

See first hand how Bird can help your business grow faster with a tailored demo from our experts.