Academy Courses
Marketing Cloud
Segments
Segments
In this lesson, you'll learn how to create dynamic segments in Bird. We'll guide you through building popular segments such as churn risks, loyal customers, abandoned checkouts, and engaged subscribers. You'll see how segments automatically update based on criteria, ensuring accuracy. By the end, you'll know how to define segments using various e-commerce events and engagement metrics, ready to use in your marketing campaigns and Journeys.
Table of Contents
Continue Learning
Explore all of our courses and become an engagement and automation expert on Bird.
Sign-up forms
Learn how you can use sign-up forms on your website or Shopify store to collect customer information via WhatsApp, email, or SMS.
Campaigns
Learn to create, manage, and analyze multi-channel marketing campaigns across email, SMS, and WhatsApp.
Journeys
Learn how to create personalized marketing experiences that engage your customers and drive growth.
Audience
Learn to manage contacts, import data, create static lists, and build dynamic segments for effective and up-to-date marketing in Bird.
Deliverability best practices
Learn how to manage and improve email deliverability.
Inbox Setup
Learn the basics of setting up Inbox, including installing channels, managing agents, and organizing teams, to efficiently handle customer inquiries and team responses.
Inbox Automation
Learn how to analyze the performance of your marketing campaigns, channels, and even other competitors.
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