Academy Courses

Marketing Cloud

Segments

Segments

In this lesson, you'll learn how to create dynamic segments in Bird. We'll guide you through building popular segments such as churn risks, loyal customers, abandoned checkouts, and engaged subscribers. You'll see how segments automatically update based on criteria, ensuring accuracy. By the end, you'll know how to define segments using various e-commerce events and engagement metrics, ready to use in your marketing campaigns and Journeys.

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