Improve your email sender reputation

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Improve your email sender reputation

In this lesson, you will learn about email sender reputation, which is a score given by inbox providers like Gmail, Yahoo, and Outlook that determines if your emails reach recipients' inboxes or are marked as spam. To improve your email sender reputation, you should maintain a clean mailing list by only emailing opted-in contacts and regularly updating your list to remove inactive or invalid addresses. Personalize and segment your emails to ensure they are relevant and engaging for different audience segments, and authenticate your emails using standards like SPF, DKIM, and DMARC to verify your identity and reduce the risk of being marked as spam.

What is IP warming?

Dedicated email sending IPs

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Explore all of our courses and become an engagement and automation expert on Bird.

Sign-up forms

Learn how you can use sign-up forms on your website or Shopify store to collect customer information via WhatsApp, email, or SMS.

Campaigns

Learn to create, manage, and analyze multi-channel marketing campaigns across email, SMS, and WhatsApp.

Journeys

Learn how to create personalized marketing experiences that engage your customers and drive growth.

Audience

Learn to manage contacts, import data, create static lists, and build dynamic segments for effective and up-to-date marketing in Bird.

Deliverability best practices

Learn how to manage and improve email deliverability.

Inbox Setup

Learn the basics of setting up Inbox, including installing channels, managing agents, and organizing teams, to efficiently handle customer inquiries and team responses.