Academy Courses

Marketing Cloud

Create and send an SMS campaign

Create and send an SMS campaign

In this lesson, we guide you through creating and sending an SMS campaign. You'll learn to navigate the SMS campaign builder, where you will name your campaign, add tags, and select recipients. We show you how to customize your message, add variables for personalization, include URLs with automatic shortening, and optionally add images to create an MMS message. You'll also learn to enable link shortening for UTM tracking, review your campaign, send a test message, and schedule or send your campaign immediately. By the end, you'll be ready to create and send effective SMS campaigns.

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