Academy Courses

Marketing Cloud

Create and send a WhatsApp campaign

Create and send a WhatsApp campaign

In this lesson, we guide you through creating and sending a WhatsApp campaign. You'll learn how to use the WhatsApp message template builder to create personalized messages, including adding images and variables like first names. We explain the approval process required by WhatsApp, ensuring your message complies with their rules. You'll also learn to add interactive elements such as action and quick reply buttons. Finally, we show you how to review, test, and schedule or send your campaign immediately. By the end, you'll be ready to create effective WhatsApp campaigns.

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