Campaign analytics

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Campaign analytics

In this lesson, we guide you through understanding campaign analytics. You'll learn how to access and interpret various analytics for your campaigns, including click-through rates, delivery rates, and overall engagement. We show you how to compare performance across different channels like email and WhatsApp and track trends over time. You'll also learn to dive into specific campaign details, analyze engagement metrics, and monitor deliverability, bounce rates, and more. By the end, you'll be able to use these insights to improve future campaigns and better understand your audience's interactions.

Introduction to Campaigns

Build your campaign audience

Create and send an SMS campaign

Create and send a WhatsApp campaign

Create and send an Email campaign

Branded short links

Competitive tracker

Continue Learning

Explore all of our courses and become an engagement and automation expert on Bird.

Sign-up forms

Learn how you can use sign-up forms on your website or Shopify store to collect customer information via WhatsApp, email, or SMS.

Campaigns

Learn to create, manage, and analyze multi-channel marketing campaigns across email, SMS, and WhatsApp.

Journeys

Learn how to create personalized marketing experiences that engage your customers and drive growth.

Audience

Learn to manage contacts, import data, create static lists, and build dynamic segments for effective and up-to-date marketing in Bird.

Deliverability best practices

Learn how to manage and improve email deliverability.

Inbox Setup

Learn the basics of setting up Inbox, including installing channels, managing agents, and organizing teams, to efficiently handle customer inquiries and team responses.