Academy Courses

Marketing Cloud

Campaign analytics

Campaign analytics

In this lesson, we guide you through understanding campaign analytics. You'll learn how to access and interpret various analytics for your campaigns, including click-through rates, delivery rates, and overall engagement. We show you how to compare performance across different channels like email and WhatsApp and track trends over time. You'll also learn to dive into specific campaign details, analyze engagement metrics, and monitor deliverability, bounce rates, and more. By the end, you'll be able to use these insights to improve future campaigns and better understand your audience's interactions.

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