Academy Courses

Marketing Cloud

Build your campaign audience

Build your campaign audience

In this lesson, we guide you through building an audience for your campaign. You'll learn how to create a new segment from your Shopify customers by setting up segment definitions. This includes identifying customers with a Shopify ID, filtering those who haven't made a purchase in the last 30 days, and ensuring they have given permission to be contacted via the chosen channel. By the end, you'll have a targeted audience segment ready for your campaign.

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