Build your campaign audience

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Build your campaign audience

In this lesson, we guide you through building an audience for your campaign. You'll learn how to create a new segment from your Shopify customers by setting up segment definitions. This includes identifying customers with a Shopify ID, filtering those who haven't made a purchase in the last 30 days, and ensuring they have given permission to be contacted via the chosen channel. By the end, you'll have a targeted audience segment ready for your campaign.

Introduction to Campaigns

Create and send an SMS campaign

Create and send a WhatsApp campaign

Create and send an Email campaign

Campaign analytics

Branded short links

Competitive tracker

Continue Learning

Explore all of our courses and become an engagement and automation expert on Bird.

Sign-up forms

Learn how you can use sign-up forms on your website or Shopify store to collect customer information via WhatsApp, email, or SMS.

Campaigns

Learn to create, manage, and analyze multi-channel marketing campaigns across email, SMS, and WhatsApp.

Journeys

Learn how to create personalized marketing experiences that engage your customers and drive growth.

Audience

Learn to manage contacts, import data, create static lists, and build dynamic segments for effective and up-to-date marketing in Bird.

Deliverability best practices

Learn how to manage and improve email deliverability.

Inbox Setup

Learn the basics of setting up Inbox, including installing channels, managing agents, and organizing teams, to efficiently handle customer inquiries and team responses.