Competitor comparisons
Capability
Channel coverage
Omnichannel and Global: SMS, WhatsApp, Push, Google RCS, In-App, Instagram, Messenger.
Best for email marketing with basic SMS & social media, but relies on third-party services for delivery.
Platform
Owns its automation platform and sending infrastructure, ensuring control over delivery, performance, and cost.
Requires more expertise to manage, and third-party infrastructure drives up costs and slows sending speeds.
Campaigns
Omnichannel campaigns with advanced, real-time personalization. All with low-code/no-code tools.
Third-party integrations slow down implementation of omnichannel campaigns, and increase costs.
Automated Journeys
AI-powered automation with event-based triggers—using low-code/no-code customization.
Requires technical expertise, and reliance on database setups and join tables add complexity.
Audience
Advanced segmentation with little effort—creating dynamic, tailored audiences.
Reliance on relational databases and join tables slows down segmentation for larger datasets.
Content
AI-powered, hyper-personalized content across channels, using real-time behavior data. And it’s simple.
Requires technical configuration for personalization, making for a less agile experience than Bird.
Analytics
Real-time analytics on delivery rates, engagement, and performance—across all channels.
Reliance on third-party providers slows data collection and reduces precision for cross-channel reporting.
Forms
Custom forms equipped for various channels and easy to integrate with automation workflows.
Required technical knowledge of other Salesforce products adds unnecessarily complexity to building forms.
AI
Powerful AI capabilities to personalize customer interactions in real time.
Requires expertise and focused on predictive analytics, compared to Bird’s seamless, real-time AI features.
Ease of Use
User-friendly, low-code/no-code interface simplifies onboarding and setup—saving you a lot of time.
This famously complex interface can take up to six months to onboard larger enterprises.
Scalability
Built to scale—supporting global reach, large datasets and complex workflows, without compromising performance.
Scaling is complex and time-consuming—especially for advanced customizations or third-party integrations.
Cost-Effectiveness
Uniquely positioned for cost-efficient scaling—a result of owning our platform and infrastructure.
Expensive to scale, due ot reliance on third-party providers and high implementation costs.
