How Binance increased email volume 2.5x while maintaining engagement. Scale without sacrificing deliverability.
The Challenge
As the world's largest crypto exchange, Binance needed to scale marketing email volume significantly while maintaining strict deliverability standards. Previous attempts to increase volume led to reputation issues and declining engagement.
The Solution
Gradual volume scaling. Bird's AI warming agent ramped volume intelligently, preserving sender reputation.
Reputation monitoring. Real-time inbox placement tracking across Gmail, Outlook, and Yahoo.
Content optimization. AI-powered subject line and content testing across segments.
The Results
2.5x email volume. Successfully scaled marketing email volume without deliverability degradation.
Maintained engagement. Open and click rates held steady despite the volume increase.
“Bird allowed us to scale our email program aggressively without the deliverability problems we experienced with other providers.”