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Get a watched brand's figures

GET
/v1/email/competitive/watchlist/brands/{watchlist_brand_id}
// Requires Insights preview access for the organization.
const watchlist = await bird.email.competitive.watchlist.get({ range: 30 });
const entry = watchlist.data.find((row) => row.name === "Everlane" && row.watchlist_brand_id);
if (!entry?.watchlist_brand_id) throw new Error("Add Everlane to the watchlist first");
const watchlistBrandId = entry.watchlist_brand_id;
const report = await bird.email.competitive.watchlist.brands.get(watchlistBrandId, { range: 30 });
console.log(report);
Réponse200
{
  "period": {
    "days": 30,
    "from": "2026-07-13T09:00:00Z",
    "to": "2026-08-12T09:00:00Z"
  },
  "brand": {
    "watchlist_brand_id": "cwb_01krdgeqcxet5s7t44vh8rt9mg",
    "is_workspace": false,
    "name": "Everlane",
    "industry": "DTC Apparel",
    "sending_domains": [
      "everlane.com"
    ],
    "esp": "Klaviyo",
    "list_size": 1240000,
    "panel_status": "ok",
    "sends": 1240000,
    "sends_change_percent": 18,
    "cadence_per_week": 5.2,
    "inbox_placement_rate": 0.889,
    "read_rate": 0.192,
    "audience_overlap_rate": 0.24,
    "last_campaign": {
      "id": "3914827265",
      "subject": "The Summer Sale: 40% off everything",
      "sent_at": "2026-08-09T14:02:00Z",
      "image_url": "https://images.example.com/creatives/c154c8c4-6356-40e6-92d2-7c6727ec36ca.jpg"
    },
    "provenance": {
      "sends": "panel",
      "cadence_per_week": "panel",
      "inbox_placement_rate": "panel",
      "read_rate": "panel",
      "audience_overlap_rate": "panel",
      "last_campaign": "panel"
    }
  },
  "providers": [
    {
      "mailbox_provider": "gmail",
      "inbox_rate": 0.862,
      "spam_rate": 0.091,
      "workspace_inbox_rate": 0.921
    }
  ]
}
Returns one watched brand's figures for the period, together with how each mailbox provider treated its mail and how that compares with your own.
The headline figures are the ones the watchlist reports for this brand, derived the same way from the same fields. Estimated volume can differ very slightly between the two views, because each request asks the panel about a different set of domains and the panel scales its estimate per request. The figures the two views share are either rates or built from raw counts, and are identical. The per-provider breakdown, esp, and list_size are available only here.
Every figure is an estimate from an email panel, fetched while the request runs, except your own inbox rate where noted.
API-key calls require Insights preview access for your organization.
Paramètres
watchlist_brand_id
string
The watchlist entry to act on.
Paramètres de requête
range
integer
How many days back the response covers, counting from now. One of three fixed trend windows rather than an open date range, matching how a competitive-intelligence chart is read. Defaults to 30.
Possible values: 7, 30, 90
Contenu de la réponse
period
object
obligatoire
The period every figure covers.
Afficher les attributs enfants
period.days
integer
obligatoire
Length of the period in days.
period.from
string
obligatoire
Start of the period, inclusive.
period.to
string
obligatoire
End of the period, exclusive. Daily figures therefore run through the previous whole UTC day and never include the one in progress.
brand
object
obligatoire
The figures the watchlist reports for this brand, derived the same way. Estimated volume can differ very slightly between the two views, because each request asks the panel about a different set of domains and the panel scales its estimate per request.
esp and list_size are populated here; the watchlist reports both as null.
Afficher les attributs enfants
brand.watchlist_brand_id
string
The watchlist entry, for removing the brand. Absent on your own row, which is not a watchlist entry.
brand.is_workspace
boolean
obligatoire
True on the row describing your own workspace's sending.
brand.name
string
obligatoire
The brand's name as it was when the brand was added to the watchlist.
brand.industry
nullable string
obligatoire
The brand's industry as it was when the brand was added, or null when the brand is not classified.
brand.sending_domains
array of string
obligatoire
The domains the brand's figures describe. Always one domain today: a brand is tracked by the single one the panel sees the most of its mail from, so a brand that splits its mail across several domains reports less than its full volume.
brand.esp
nullable string
obligatoire
A sending platform observed on the domain, or null when the panel has none on record. A brand sending through more than one platform reports one of them rather than the list. This is frequently unavailable and updates monthly at best, so treat its absence as normal rather than as pending. Populated only when you read a single brand; on the watchlist it is always null.
brand.list_size
nullable integer
obligatoire
Estimated number of addresses the brand mails, or null when the panel has no estimate. Populated only when you read a single brand; on the watchlist it is always null.
brand.panel_status
string
obligatoire
Whether panel figures were available for this row, and when they were not, why.
Possible values: ok, not_in_panel, no_data, unavailable
brand.sends
nullable integer
obligatoire
Messages sent in the period.
brand.sends_change_percent
nullable number
obligatoire
Change in send volume against the period immediately before this one, as a percentage. Null when the earlier period has nothing to compare against.
brand.cadence_per_week
nullable number
obligatoire
Average campaigns sent per week over the period.
brand.inbox_placement_rate
nullable number
obligatoire
Share of the brand's observed mail that reached an inbox rather than a spam folder.
brand.read_rate
nullable number
obligatoire
Share of delivered mail that was read.
brand.audience_overlap_rate
nullable number
obligatoire
Share of your own audience the panel also sees receiving this brand's mail. Null on your own row, and null for a competitor the panel measured no overlap with, which is an answer rather than a gap.
brand.last_campaign
nullable object
obligatoire
The most recent campaign observed in the period, or null when none was. Always null on your own row.
Afficher les attributs enfants
brand.last_campaign.id
string
obligatoire
The identifier for this campaign. Use it to fetch this one campaign on its own.
It is a string, and it needs to stay one. The values are long enough that JavaScript, and any other language that stores every number as a floating point value, will round them, and a rounded identifier matches no campaign at all. Compare it and pass it back as text.
brand.last_campaign.subject
string
obligatoire
The subject line the panel saw on this campaign.
brand.last_campaign.sent_at
string
obligatoire
When the panel first saw this campaign arrive.
brand.last_campaign.image_url
nullable string
obligatoire
Where the panel's capture of the rendered email can be fetched, null when it captured none. Panels image only some of what they observe, so an absent creative is an ordinary outcome rather than a failed one. The image is served from the panel's own host rather than from ours, so a page embedding it has to allow that host.
brand.provenance
object
obligatoire
Where each figure on this row came from.
Afficher les attributs enfants
brand.provenance.sends
string
obligatoire
Source of sends and of sends_change_percent, which is derived from it.
Possible values: measured, panel, none
brand.provenance.cadence_per_week
string
obligatoire
Source of cadence_per_week.
Possible values: measured, panel, none
brand.provenance.inbox_placement_rate
string
obligatoire
Source of inbox_placement_rate.
Possible values: measured, panel, none
brand.provenance.read_rate
string
obligatoire
Source of read_rate.
Possible values: measured, panel, none
brand.provenance.audience_overlap_rate
string
obligatoire
Source of audience_overlap_rate.
Possible values: measured, panel, none
brand.provenance.last_campaign
string
obligatoire
Source of last_campaign.
Possible values: measured, panel, none
providers
array of object
obligatoire
Placement per mailbox provider, in the order the panel returned them. Empty when the panel published no breakdown for the brand's domains.
Afficher les attributs enfants
providers.mailbox_provider
string
obligatoire
The provider whose treatment of the brand's mail this row describes.
providers.inbox_rate
number
obligatoire
Share of the brand's mail this provider put in the inbox. Recomputed from what the panel observed across every domain the brand sends from, so a small subdomain cannot move it as much as the brand's main one.
providers.spam_rate
number
obligatoire
Share of the brand's mail this provider put in spam.
providers.workspace_inbox_rate
nullable number
obligatoire
Your own inbox rate at this provider, null when you have not sent or the panel has no breakdown for your sending domain. It is the panel's view of your sending rather than from our own measurement of it, because a measured rate and a rate the panel estimated are not comparable, and this figure exists to be compared with the brand's.