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Send a message

POST
/v1/amb/messages
const result = await bird.amb.send({
  from: "b52d6267-2b62-4f8a-8842-0533d0f1dc07",
  to: "opaque-customer",
  content: { type: "text", body: "Your order is ready." },
});
console.log(result);
Réponse202
{
  "id": "amb_01krdgeqcxet5s7t44vh8rt9mg",
  "conversation_id": "acv_01krdgeqcxet5s7t44vh8rt9mg",
  "business_account_id": "abz_01krdgeqcxet5s7t44vh8rt9mg",
  "direction": "outbound",
  "status": "accepted",
  "kind": "text",
  "source": "operator",
  "in_reply_to_message_id": "amb_01krdgeqcxet5s7t44vh8rt9mg",
  "reply_message_id": "amb_01krdgh7m2zq8w4x6y9b3c5d7e",
  "replied_at": "2026-10-13T10:09:00Z",
  "locale": "en_US",
  "category": "order_update",
  "tags": [
    {
      "name": "category",
      "value": "welcome"
    }
  ],
  "cost": {
    "amount": "0.00990",
    "currency_code": "USD",
    "transaction_amount": "0.00790",
    "passthrough_amount": "0.00200"
  },
  "last_error": {
    "code": "bird:business_not_registered",
    "description": "Apple refused the message with HTTP status 404."
  },
  "requested_language": "pt-BR",
  "resolved_language": "pt-BR",
  "template_id": "amt_01krdgeqcxet5s7t44vh8rt9mg",
  "template_version_id": "amv_01krdgeqcxet5s7t44vh8rt9mg",
  "template_content_hash": "sha256:9f86d081884c7d659a2feaa0c55ad015a3bf4f1b2b0b822cd15d6c15b0f00a08"
}

Send a message in an existing Apple Messages for Business conversation. from is the Apple business identifier and to is the customer’s opaque identifier for that business. An unknown conversation returns 404; a closed conversation returns 422. Only the customer can reopen a conversation.

Choose text, rich_link, or interactive content. Interactive content contains a quick reply, list picker, event, form, or custom iMessage app. Native payment and authentication requests are not available through this public operation. Device support varies; an unsupported interaction returns 422.

Supply attachment URLs or reusable Apple references. Bird downloads source URLs and uploads the files before sending. Interactive images must be PNG files up to 200 kB each, totaling at most 5 MB. Each attachment must be smaller than 100 MB. A media or provider failure after acceptance changes the message status to send_failed.

The 202 response confirms acceptance, not delivery. Read the message to obtain its final status and any reusable reference returned by Apple.

Corps de la requête

from
string
obligatoire

Apple business identifier of the brand sending the message. Read it from the business’s apple_business_id. The customer must have opened the conversation with this business.

to
string
obligatoire

Apple’s opaque customer identifier for this business, available as the conversation’s recipient.opaque_user_id. The conversation must exist and its native status must be open.

source
string

Who this message is sent as. A signed-in session may send as operator or automation; an API key may send as api or automation. Omit it to take the default for your credential. Naming a source your credential cannot use is refused with a 422 AMBMessageSourceNotPermitted.

Possible values: operator, automation, api

content
object
obligatoire

Message content in Apple’s native text, rich_link, or interactive family. Required unless template is supplied (the two are mutually exclusive).

Afficher les paramètres enfants
category
string

Free-form reporting label; it does not change sending or suppression policy, for example order_update. Omit it to send with the default empty category. Rejected alongside template, where the category is derived from the template.

metadata
object

Arbitrary JSON object for per-message context. Maximum 2 KB serialized. Top-level keys beginning with __bird are reserved. Returned in the send response, message reads and customer message webhooks.

tags
array of object

Structured {name, value} labels for filtering. Maximum 20 tags per send.

Afficher les paramètres enfants
group
string

Department identifier for this message.

intent
string

Purpose of this conversation.

locale
string

Apple locale identifier, for example en_US. Defaults to the conversation locale.

Contenu de la réponse

id
string
obligatoire

ID of the message, assigned when it is accepted or received. Pass it as message_id to the get-message and list-events endpoints.

conversation_id
string
obligatoire

The conversation this message belongs to.

business_account_id
string
obligatoire

The business the message was sent from or received by.

from
string

Apple business identifier on outbound messages, or the customer's opaque Apple identifier on inbound messages. Omitted when that address is unavailable on a historical record.

to
string

Customer's opaque Apple identifier on outbound messages, or the Apple business identifier on inbound messages. Omitted when that address is unavailable on a historical record.

direction
string
obligatoire

Whether a message was sent by the business or received from the customer:

  • outbound: A reply the business sent into the conversation.
  • inbound: A message the customer sent.

Possible values: outbound, inbound

status
string
obligatoire

Send status:

  • accepted: Accepted and queued for delivery to Apple.
  • sent: Handed to Apple. There is no delivery or read receipt on this channel, so sent is the furthest an outbound message's status advances.
  • send_failed: Sending stopped because of a business or conversation restriction, a recipient opt-out, an Apple refusal, or exhausted attempts. An earlier attempt may have reached Apple if its response or the local record of success was lost. See last_error for why sending stopped.
  • rejected: Refused by Bird before any send attempt and never charged: the destination has no price, the wallet could not fund the send, or the content cannot be sent yet. See last_error.
  • received: Received as an inbound message.

Possible values: accepted, sent, send_failed, rejected, received

kind
string
obligatoire

Derived content classification for filtering and statistics.

Possible values: text, attachment, rich_link, quick_reply, list_picker, time_picker, form, apple_pay, authenticate, imessage_app, interactive

source
string

Who sent this message. Absent on an inbound message, which has no source to report.

Possible values: operator, automation, api

content
object
obligatoire

Native message content. Outgoing interactions contain requests; incoming interactions contain replies.

Afficher les attributs enfants
in_reply_to_message_id
string

Original message matched through Apple’s request identifier within the same workspace, business, and conversation. Omitted when no verified match exists, including when more than one sent message in the conversation uses the reply's request identifier.

reply_message_id
string

Latest customer reply whose in_reply_to_message_id names this message. Omitted until a reply is matched, and in webhook payloads.

replied_at
string

When Apple delivered the reply in reply_message_id to Bird. This can be slightly earlier than that reply's created_at, which records when Bird processed it. Omitted until a reply is matched, and in webhook payloads.

locale
nullable string

Locale for this message, preserved in Apple’s format, for example en_US. Outbound messages use the request override, then the conversation locale, then the business default. Inbound messages preserve the locale in Apple’s callback. Null when unknown.

category
string

The category this message was sent with, for reporting only. It does not affect sending or suppression policy, or select an Apple department or purpose. Defaults to an empty string when a send names no category. Absent on an inbound message, which has no category to report.

metadata
object

Arbitrary JSON object for per-message context. Maximum 2 KB serialized. Top-level keys beginning with __bird are reserved. Returned in the send response, message reads and customer message webhooks.

tags
array of object

Structured {name, value} filter labels applied to this message. Absent on an inbound message.

Afficher les attributs enfants
cost
nullable object
obligatoire

Recorded per-message charge before MAC pricing. Null in the initial send response, while unpriced, and for MAC-covered replies. MAC fees belong to monthly contact usage, not individual messages. Historical charges have no priced passthrough component.

Afficher les attributs enfants
last_error
nullable object

Failure detail on a message whose send failed or that Bird rejected before any send attempt. Omitted when there is no failure detail.

Afficher les attributs enfants
created_at
string
obligatoire

The moment this message was accepted (outbound), or recorded by Bird after Apple delivered it (inbound). This is the timestamp the outbound statistics families bucket and attribute on; there is no separate accepted_at field.

sent_at
nullable string

When the selected sending outcome occurred. Null unless the current status is sent and the message is outbound. For older messages without a retained sending event, the stored record time is used.

data_ref

Reusable encrypted content reference returned by Apple after a successful send. Absent until Apple returns one.

Afficher les attributs enfants
group
string

Apple department identifier carried by this message. Omitted when absent from the message or unavailable on a historical record.

intent
string

Apple purpose identifier carried by this message. Omitted when absent from the message or unavailable on a historical record.

requested_language
nullable string
obligatoire

The template language requested by the send, in canonical form. Null when the send named no language or used no template.

resolved_language
nullable string
obligatoire

The template language whose text was rendered, in canonical form. Null when the send used no template. This can differ from requested_language when the template's fallback policy selects another language.

template_id
nullable string
obligatoire

The template rendered for this message, or null for a message sent with native content.

template_version_id
nullable string
obligatoire

The workspace published version or synthetic built-in version rendered at acceptance, or null for a message sent with native content. For a built-in template, template_content_hash identifies the exact catalogue source.

template_content_hash
nullable string
obligatoire

The rendered language's source fingerprint, or null for a message sent with native content.

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