Explore the SMS API
Review messaging capabilities and sender options.
SMS pricing. Pay as you go.
No monthly plan is required to send SMS at pay-as-you-go segment rates. Compare sender types and see carrier fees separately.
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Pay as you go or choose a monthly deposit
Send without a monthly plan at the published usage rates below. A paid plan adds a spendable monthly balance deposit and raises your sending limits, along with its other listed benefits. Other fees may apply.
The monthly deposit becomes spendable Bird balance. Usage draws from it at applicable rates; other fees may apply.
Pay as you go
Add funds as you need them.
No monthly deposit
- Send API
- 60 / minute
- Webhook endpoints
- 3
Startup
Your deposit becomes spendable balance.
US$15/ month
Monthly deposit (USD)
- Send API
- 120 / minute
- Webhook endpoints
- 3
Growth
Up to 2,5% off Bird's SMS Outbound fee
US$500/ month
Monthly deposit (USD)
- Send API
- 300 / minute
- Webhook endpoints
- 10
Scale
Up to 5% off Bird's SMS Outbound fee
US$2,500/ month
Monthly deposit (USD)
- Send API
- 750 / minute
- Webhook endpoints
- 25
Compare plans
| Feature | Pay as you go | Startup | Growth | Scale |
|---|---|---|---|---|
| Sending and receiving | ||||
| Send API | 60 / minute | 120 / minute | 300 / minute | 750–1,500 / minute |
| Batch API | 30 / minute | 60 / minute | 150 / minute | 300–600 / minute |
| SMS API | Included | Included | Included | Included |
| Batch sending | Included | Included | Included | Included |
| Two-way SMS | Included | Included | Included | Included |
| Templates | Included | Included | Included | Included |
| Smart encoding | Included | Included | Included | Included |
| Domains and deliverability | ||||
| Opt-out keywords | Included | Included | Included | Included |
| Integrations and tools | ||||
| Webhook endpoints | 3 | 3 | 10 | 25 |
| Delivery webhooks | Included | Included | Included | Included |
| API limits | ||||
| Create requests | 60 / minute | 600 / minute | 2,000 / minute | 5,000–10,000 / minute |
| Retrieve requests | 500 / minute | 600 / minute | 1,200 / minute | 3,000–5,000 / minute |
| List requests | 150 / minute | 450 / minute | 900 / minute | 2,500–5,000 / minute |
| Update requests | 60 / minute | 600 / minute | 2,000 / minute | 5,000–10,000 / minute |
| Delete requests | 60 / minute | 600 / minute | 2,000 / minute | 5,000–10,000 / minute |
| Message status requests | 500 / minute | 500 / minute | 1,000 / minute | 3,000–5,000 / minute |
| Verification sends | 60 / minute | 60 / minute | 300 / minute | 1,000–2,000 / minute |
| Verification checks | 120 / minute | 120 / minute | 600 / minute | 2,000–4,000 / minute |
Rate limits describe how fast the API accepts requests, and a higher plan raises them. Webhook endpoints from each of your plans add up. Organization and provider limits may also apply.
SMS segment rates.
Choose a destination and currency. Carrier and registration fees are separate.
| Sender type | Price |
|---|---|
| Long code | $0.0035/segment* |
| Toll-free | $0.0035/segment* |
| Short code | $0.0070/segment* |
* Carrier fees apply on top of the rates shown and vary by destination. See SMS carrier fees
Prices are charged per message segment. Long messages may be split into multiple segments. Learn about character limits
US registration and campaign fees
10DLC Fees
10DLC registration and campaign fees for the United States. 3rd party fees are subject to change.
Brand Registration fees (per submission)
Price
Government$4.50
Non-profit$4.50
Private for-profit$4.50
Public company$4.50
Campaign vetting
Price
Per submission$15.00
Campaign subscription fees
Price / mo
2FA$10.00
Account notification$10.00
Agents & franchises$30.00
Charity$3.00
Customer care$10.00
Delivery notification$10.00
Fraud alert$10.00
Higher education$10.00
K-12 education$10.00
Low volume$1.50
M2M$10.00
Marketing$10.00
Mixed$10.00
Political$10.00
Polling voting$10.00
Proxy$10.00
Public service announcement$10.00
Security alert$10.00
Sweepstake$10.00
* Campaign subscription fees are billed every 3 months.
Pricing questions
Am I charged per message or per segment?
Are carrier fees included in the SMS rate?
Do I also pay for a phone number?
Why do rates differ by destination and sender type?
Are inbound and outbound SMS priced the same?
Can I get a custom SMS rate?
Put it into practice. Choose a sender, check message length, and prepare your SMS integration.
Send an SMS
Follow the implementation guide for outbound messages.
Choose a sender
Review sender identities and destination requirements.