How Zillow achieved a 161% increase in email open rates

Better deliverability, smarter segmentation, higher engagement.

The Challenge

The Solution

Dedicated IP infrastructure

Bird provisioned dedicated sending IPs with automated warming to build sender reputation.

AI-optimized send times

Machine learning determines the optimal send time for each recipient based on historical engagement.

Advanced segmentation

Dynamic segments based on property preferences, search behavior, and engagement patterns.

The Results

161% open rate increase

Dramatic improvement in email engagement across all property alert types.

99.7% inbox placement

Virtually all emails reaching the primary inbox, not spam or promotions.

The improvement in our email performance was immediate and dramatic. Bird's infrastructure and AI optimization transformed our property alerts from an afterthought to a primary engagement channel.

Zillow