Chatbot Analytics
Inspect automated conversation runs, delivery logs, and inbox handoffs
Trace how contacts move through your inbound-message workflows in Bird Automations, monitor WhatsApp Conversations assigned to your Meta business agent or teammates, and verify delivery and read status across channels.
Visibility into automated replies and workflow branches.
Debug workflow steps, track WhatsApp thread assignments, and review message delivery logs from one workspace.
Step-by-Step Run History
Inspect completed, waiting, and failed Automation runs and see the exact branch each contact took.
Wait Step Tracking
See which runs are paused on a customer reply, delivery receipt, or backend confirmation webhook.
Agent & Teammate Assignments
Filter WhatsApp Conversations by AI agent, assigned teammate, unread status, or custom labels.
Draft Workflow Previews
Test draft workflows against sample event payloads and test contacts before publishing a new version.
Delivery & Read Receipts
Track sent, delivered, read, and failed status across WhatsApp, SMS, and Email replies.
24-Hour Window Visibility
Check live WhatsApp customer service window state on each conversation before sending a reply.
Trace automated exchanges and inbox handoffs
See how inbound inquiries trigger Automation runs or WhatsApp agent replies, and spot where threads need a teammate to step in.
Workflow run and message delivery logs
Review summary counts and per-run execution details in the dashboard, including payload values, evaluated conditions, and any delivery errors returned by carriers or inbox providers.
WhatsApp queue labels and assignee filters
Organize WhatsApp customer threads with up to 20 workspace labels, filter by AI agent or human assignee, and track which conversations have unread customer messages.
Test workflow changes with sample payloads before publishing
Preview draft Automation versions against representative payloads and monitor outcomes across WhatsApp, SMS, and Email.
Draft workflow preview runs
Simulate inbound message triggers and webhook events in draft mode to verify conditional branching, variable fallbacks, and overlapping-run rules before making changes live.
Cross-channel delivery and webhook events
Inspect delivery receipts, read events, and inbound replies in the dashboard, or stream signed webhook events to your own analytics pipeline and data warehouse.
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Trusted by high-volume consumer and enterprise brands.
See how global teams use Bird to run cross-channel campaigns and automated customer journeys.
94.4%
SMS deliverability improved
3.2x
Faster campaign launches
28%
Higher engagement rate
Stream events and sync contacts with your stack.
Connect your backend, CRM, or analytics tools via webhooks, REST API, and CLI.
Signed webhooks and Conversations API
Receive real-time webhook notifications for inbound messages and delivery receipts, or read WhatsApp thread history through the Conversations API.
Shared contact records across channels
Link email addresses, E.164 phone numbers, external IDs, and up to 200 custom properties on a single contact profile shared across channels.
Deliverability controls and enterprise security.
Per-channel opt-out enforcement and audited security controls.
Automatic opt-out and bounce enforcement
SMS STOP replies, email unsubscribes, and hard bounces are recorded automatically so automated workflows skip opted-out recipients.
Audited security and privacy controls
Protect customer conversation data with SOC 2 certified infrastructure, GDPR, CCPA, and HIPAA compliance controls, and role-based workspace permissions.
Put it into practice.
Continue with the documentation, guides and examples for this topic.