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Create and send a Push Campaign

Send your first push notification.

Video guide

Video guide

Video guide

Learn how to reach mobile app users with push notifications in Bird. In this guide, you'll learn how to:

  • Create a push notification campaign

  • Select recipients and templates

  • Test your notifications

  • Schedule or send your campaign

Step-by-step guide

Step-by-step guide

Step-by-step guide

In this guide, we'll show you how to set up and send your first push notifications marketing campaign.

What you'll need

  • Install a push notifications channel within an application configuration.

  • Push Notifications message template.

In this guide, we'll show you how to set up and send your first push notifications marketing campaign.

What you'll need

  • Install a push notifications channel within an application configuration.

  • Push Notifications message template.

In this guide, we'll show you how to set up and send your first push notifications marketing campaign.

What you'll need

  • Install a push notifications channel within an application configuration.

  • Push Notifications message template.

Step 1: Start a New Campaign

Step 1: Start a New Campaign

Step 1: Start a New Campaign

  1. Go to:

    • Marketing Dashboard > Campaigns

  2. Click:

    • Create Campaign

  3. Select Channel:

    • Choose Push Notification from the channel list

Step 2: Set Campaign Details

Step 2: Set Campaign Details

Step 2: Set Campaign Details

  1. Add a Campaign name: e.g., “Welcome Series – App Install”

  2. Add relevant tags: Add tags like welcome, promotions, or retention to organize campaigns

  3. Choose your Recipients:

  • Select one or more lists or segments

  • You can suppress specific lists if needed

  • Set maximum recipient count to limit reach (optional)

Click Continue to content

Step 3: Configure Message Content

Step 3: Configure Message Content

Step 3: Configure Message Content

Send from:

  • Choose the push notification channel to send from

Select template:

  • Choose a pre-approved Push Notification message template

  • You can edit the content directly here and save your changes

  • A real-time preview of the message will be visible

Click Continue to Review

Step 4: Final Review and Test

Step 4: Final Review and Test

Step 4: Final Review and Test

  • Check total recipients

  • Review your message content

  • Send a test message (recommended):

    • Choose a Simulated Contact from the dropdown


Step 5: Launch Your Campaign

Step 5: Launch Your Campaign

Step 5: Launch Your Campaign

  • Schedule the campaign:

    • Choose a future date and time

    • Select a time zone (e.g., recipient’s local time)

  • Send now:

    • Click Send Now to deliver your campaign immediately

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R

Reach

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Grow

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Manage

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Automate

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