It’s not enough to just have great products. The entire purchasing process needs to be seamless, too.

And because 72% of non-baby boomers prefer eCommerce interactions over in-store shopping experiences,  it’s important to create an effortless purchasing process. Conversations can help deliver that personalized and streamlined experience customers desire.

Here are a few ways you can harness conversational marketing tools like Whatsapp to make purchasing a no-brainer.

Re-engage potential customers 

WhatsApp helps make buying easy. If a customer leaves a product in their cart or download an app without signing up, it may not be because they changed their mind. 

It could be because they have a question that needs to be answered before they commit to the purchase, or they simply forgot to finish checking out. To account for cart abandonment, you can schedule reenagement messages to go out after a certain amount (say, 12 or 24 hours). By enabling WhatsApp, you give them the opportunity to ask questions and complete their purchase from the conversation instead of starting from scratch.

In a phrase, leaning on conversational marketing lets you bring your customers back to complete their purchases. Keep them hooked with:

• fresh offers, 

• product restock notifications, and 

• abandoned cart reminders.

Offer point-of-purchase deals and discounts

There is a huge opportunity waiting at the point of purchase. Consider your offers, and leverage the checkout page as an opportunity to boost sales by offering:

• bundle deals, 

• subscription packages, and 

• discounts for multiple items.

You can also use these offers as a follow-up to past purchases, increasing your customer’s lifetime value over time. 

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Create a “received purchase experience”

Congratulate customers on their purchase with engaging multimedia and interactive content. 

You can use this content to: 

• share information about their product, 

• show them examples of how they can use it, 

• provide info for making returns, and 

• invite them to explore more items similar to the one they just received.

  
  

Instead of a one-off purchase, you’re creating a better experience for your customers after the purchase point, increasing the likelihood that they’ll purchase again down the line. 

WhatsApp helps you complete the sale

For every ten potential customers, seven of them will leave without making a purchase. 

How much would your revenues increase if you didn't lose those sales?

Complicating the purchase stage can have a severe impact on your bottom line, but coversational marketing makes it possible to increase your chances of converting browsers to buyers.

A couple of examples:

Matahari, the largest retail platform in Indonesia, used WhatsApp to reengage their over 1.75 million customers and increase conversion rates by 2.5x. They created promotional messaging that gave customers the option to respond in WhatsApp and immediately engage with sales agents.

Using MessageBird, Matahari was able to identify its most profitable customer segment and target them with exclusive offers in WhatsApp, with the option to start a conversational experience. 

Domino’s, the largest pizza chain in the world, traditionally sent special offers to a list of 80,000 customers via email. When the company decided to run conversational marketing campaigns via SMS text messages, the team saw a sales increase of 40% and nearly triple the conversion rates that they had seen via their email campaigns.