Contacts & audiences.
Bring your customer data together. Import contacts, organize audiences and personalize campaigns with the details you already know, through Bird MCP, the dashboard or API.
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Find the people.
Prepare the audience.
Ask your agent to find a contact and inspect an audience before preparing a campaign. Bird MCP works with the same profiles and memberships your team sees in the dashboard.
Personalize your campaigns from your contact profiles.
Segment audiences with real-time contact attributes and personalize your messages without maintaining separate lists.
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Bring your contacts.
Keep what makes them unique.
Import a spreadsheet and map its columns to contact details and custom properties. Keep your application connected through the API, so your team can use customer context in the next email or campaign.
Know the person.
Respect their preferences.
See a contact’s properties, audience memberships and recorded channel preferences together. Keep reusable audiences in sync with your CRM, then choose the channel and message that match the customer’s permission.
Contacts & audiences, explained.
Are audiences recalculated when a contact property changes?
Public audiences use static, explicit membership. If your CRM or warehouse computes a segment, synchronize the resulting additions and removals to Bird.
Does joining an audience subscribe someone to marketing?
No. Membership and preferences are separate. A campaign must respect the recipient’s consent, unsubscribes and other applicable sending checks.
Does removing someone from an audience delete the contact?
No. Removing membership leaves the contact record and its other audience memberships intact.
Scale without losing control.
Organize teams in workspaces, control API access, and trace changes through audit logs.
Go further.
With Email.
Transactional sending, marketing campaigns, and deliverability tools in one place.
Transactional email
Deliver password resets, receipts, and account alerts that arrive on time.
Email marketing
Send newsletters, product updates, and promotions to your audiences.
Email API
Send, receive, and track email from one platform.
Email automation
Trigger onboarding sequences and follow-ups when customers take action.
Email templates
Build with React Email or publish templates your team can edit anytime.
Contacts & audiences
Group contacts by profile data and keep opt-in preferences in sync.
SMTP relay
Send through Bird from your existing app or mail server by swapping credentials.
Inbound email
Route customer replies and attachments directly into your app or workflows.
Email deliverability
Verify domains, warm up dedicated IPs, and protect your sender reputation.
Email analytics
Track delivery rates, opens, clicks, and the exact reasons behind bounces.
Inbox Insights
See where your emails land across Gmail, Outlook, and Yahoo before sending.
Competitive Insights
Monitor how often competitors send and what subject lines they use.
Start with one. Build across channels.
Bring your next customer conversation into the same workspace.
Send, receive, and track email.
SMS
Send updates. Keep replies connected.
Rich messages and conversations.
Apple Messages
Help customers in Messages.
Voice
Connect calls and guide conversations.
Verify
Confirm access with a code.
Lookup
Check contact details before sending.
Mailbox
Give your application an inbox.
eSIM
Build mobile connectivity into your product.
Realtime
Keep your applications in sync.