WhatsApp Business API Pricing
Country
Currency
The below pricing reflects the Meta passthrough costs incurred when sending WhatsApp messages. Sending WhatsApp messages will also incur Bird fees or usage consumption dependent on your plan.
Business Initiated
Marketing
Promotions, calls-to-action, invitations, and updates.
per message
Utility
Transactional messages such as order updates or billing reminders.
per message
*Utility templates sent in response to a customer message will be free within 24 hours of the customers last message.
Authentication
One-time passwords for user or transaction authentication.
per message
User Initiated
Service
Starts when a business responds to a customer inquiry.
per conversation
Free messaging windows
Certain message windows allow your business to send messages without Meta charge
