WhatsApp Business API Pricing
Business Initiated
Authentication
One-time passwords for user or transaction authentication.
per message
Marketing
Promotions, calls-to-action, invitations, and updates.
per message
Utility
Transactional messages such as order updates or billing reminders.
per message
*Utility templates sent in response to a customer message will be free within 24 hours of the customers last message
User Initiated
Service
Starts when a business responds to a customer inquiry.
per conversation
Numbers
To send WhatsApp messages, you'll need a phone number.
Local Numbers
per month
Mobile Numbers
per month
Toll Free Numbers
per month
