Overview
The Bird JavaScript Web Tracker simplifies integration into websites for the purpose of monitoring user actions and linking those actions to events within BirdCRM. It can be manually implemented via code snippets or through a Tag Manager, such as Google Tag Manager. Upon installation, it automatically tracks a range of user activities, including PageViews, PageActivity, LinkClicks, and ProductViews, without the need for further configuration. This tool delivers crucial insights for analysing the effectiveness of your marketing campaigns and their impact on website behaviour.