Channels
Deliver messages across email, SMS, WhatsApp, and push
Send transactional alerts, run marketing campaigns, and handle replies across email, SMS, WhatsApp, voice, push, RCS, and Apple Messages on Bird. Automatic fallback, shared opt-outs, and unified delivery analytics replace stitched-together channel providers.
One messaging platform, without stitched-together providers.
Manage sender registration, channel fallback, opt-outs, and reply threads from one workspace, with shared delivery logs across email, SMS, WhatsApp, and push.
Transactional & Marketing Email
Authenticate domains in minutes, separate transactional traffic from bulk campaigns, and block repeat sends to bounced addresses so messages land in the primary inbox.
Global SMS Delivery
Send OTPs, shipping updates, and promotions across 140+ countries with direct carrier routing and built-in 10DLC, toll-free, and alphanumeric sender registration.
Mobile & Web Push
Deliver order updates and time-sensitive alerts straight to iOS, Android, and browser devices, with automatic SMS or email fallback when push permissions are disabled.
WhatsApp Business
Run two-way support conversations, send approved template notifications, and let customers browse products or reply with quick-action buttons in the same thread.
RCS Business Messaging
Upgrade standard text messages with verified sender badges, rich media carousels, and suggested reply buttons inside native mobile messaging apps.
Automatic Channel Fallback & Compliance
Route unreceived messages to a backup channel automatically, enforce quiet hours and regional opt-out rules once, and keep reply history attached to one customer profile.
Match each message to the right channel.
Send high-urgency alerts over SMS or push, run rich conversational flows on WhatsApp or RCS, and coordinate multi-step campaigns from one shared audience and analytics view.
Email Marketing
Send segmented newsletters, lifecycle sequences, and transactional receipts from verified domains, with real-time bounce diagnostics and inbox placement monitoring.
SMS Marketing
Deliver flash sales, back-in-stock alerts, and appointment reminders over direct carrier routes, with automated STOP handling and country-specific sender compliance.
Push Notifications
Trigger mobile and web notifications from live app events like cart updates or price drops, and track opens alongside your email and SMS campaigns.
WhatsApp Business
Send rich product catalogs, order confirmations, and personalized offers on WhatsApp, and hand incoming customer questions straight to your support team or AI agent.
RCS for Business
Send branded messages with verified logos, interactive carousels, and one-tap reply chips, falling back to standard SMS when a handset lacks RCS support.
Apple Messages for Business
Let iPhone, iPad, and Mac customers schedule appointments, track deliveries, and complete purchases with Apple Pay directly inside the Messages app.
With Flow Builder we are able to adapt and run the same process through very heterogeneous markets: from Croatia to Uganda or Kazakhstan.
Luis Grau Granada
Global Head of Courier Operations
4x
Faster partner onboarding
300%
Onboarding efficiency
30-80%
Lower onboarding costs
Trusted by teams sending messages at global scale.
Airwallex, Glovo, and Zillow measured these results on Bird.
94.4%
SMS deliverability improved
3.2x
Faster campaign launches
28%
Higher engagement rate
Connect your application, CRM, and backend events.
Trigger messages and sync contacts through REST APIs, webhooks, CLI, or CSV.
REST API, webhooks, CLI, and MCP
Trigger transactional sends, start multi-step automations from application webhooks, and batch-upsert contacts and audiences from your backend.
Shared contact records and opt-outs
Keep email addresses, phone numbers, external IDs, and per-channel suppression state on one contact record across your messaging channels.
Built-in security and regional compliance.
Protect customer conversations and enforce privacy rules across regions.
Access controls and encryption
Protect customer phone numbers, email addresses, and message payloads with encryption in transit and at rest, role-based permissions, and regular penetration testing.
Audited privacy standards
Meet regional data protection and messaging regulations with audited SOC 2, GDPR, and CCPA controls alongside automated opt-out enforcement.
Put it into practice.
Continue with the documentation, guides and examples for this topic.