Create and send an SMS campaign
Create your first SMS campaign
Learn how to create an effective SMS campaign to engage your customers through text messaging. Follow these steps to:
Create new SMS campaigns
Add audiences
Setup communication attributes
Build SMS content
Review and launch
Step-by-step guide
Step 1: Create Your Campaign
Go to the Marketing Dashboard
Navigate to Campaigns > Create
Select SMS as your channel
Step 2: Set Up Campaign Details
Campaign Name:
For this example, we’ll name it "Abandoned cart recovery".
Tags:
Add tags to organize your campaigns—for instance, "Promotions".
Audience:
Select your pre-built audience list. We’ll use the "Cart abandoners" list.
Additional Options:
Skip recently messaged profiles to avoid over-messaging.
Customize tracking parameters to help measure performance.
Click Continue to Content once you're done.
Step 3: Build Your SMS Content
Use the inline SMS builder to craft your message.
Message Body Example:
"Don't miss out! The items in your cart are waiting for you. Quick checkout here: [link]"Add a URL:
Paste in your checkout link—Bird will automatically shorten it to save characters.Optional:
Add an image with the "Click to upload" button.Template Variables:
For legal compliance, include your organization name.
Example:
"– Bird"
Click Continue to Review when ready.
Step 4: Review and Test
Review campaign details:
Recipients
Sending rules
Tracking parameters
Send a test message to your mobile device to verify how the message looks and behaves.
Step 5: Schedule or Send
Send Now:
Sends the campaign immediately.
Schedule Message:
Choose a future date and time, select a time zone, and click Schedule.
Ideal for planning or avoiding quiet hours in certain regions.
