Ticketswap: Powering person-to-person ticket resales

Bird

Apr 15, 2021

Customer Story

1 min read

Ticketswap: Powering person-to-person ticket resales

Key Takeaways

    • TicketSwap connects over 4.1 million users across 20+ countries to safely buy and sell e-tickets for concerts, festivals, and events.

    • By combining Bird’s Programmable Email and SMS, TicketSwap delivers fast, secure, and reliable communications during peak festival seasons.

    • Programmable Email enables millions of dynamic, personalized emails — ensuring buyers and sellers stay informed about purchases, venue changes, or cancellations.

    • SMS-based two-factor authentication (2FA) strengthens account security and helps prevent fraud across the platform.

    • With Bird, TicketSwap achieved 4.8 million emails sent in a single week during peak season, proving the scalability and reliability of the solution.

Q&A Highlights

  • What challenge was TicketSwap facing?

    As festival season approached, TicketSwap needed an email solution that could handle millions of dynamic messages reliably — without risking deliverability or spam filtering issues.

  • How did Bird help solve this?

    Bird’s Programmable Email allowed TicketSwap to send unlimited, personalized templates efficiently while maintaining high deliverability. The integration was completed just before peak season, scaling instantly.

  • What role does SMS play in TicketSwap’s platform?

    Bird’s SMS API powers two-factor authentication, ensuring all buyer and seller accounts are verified and protected from fraudulent activity.

  • What impact did the solution have?

    TicketSwap now communicates faster and more reliably with customers — sending millions of transactional messages securely during their busiest months.

  • What was the measurable result?

    Within one week of implementation, TicketSwap successfully sent 4.8 million emails, supporting a seamless experience for event-goers during peak season.

TicketSwap was nearing peak festival season and needed an email solution that could reach millions of e-ticket buyers and sellers without getting blocked or lost in spam folders.

The safest way to buy and sell e-tickets

TicketSwap is a platform that provides a convenient and fair place to buy and sell e-tickets for concerts, festivals, sports events, theatres, and the like. The company keeps transactions legitimate through its SecureSwap program and minimizes overpricing by capping resale mark-ups at 20 percent. For TicketSwap, providing quick, reliable communications around transactions and ensuring that its users are legitimate is critical to delivering secure, transparent resale experiences. To authenticate buyers and sellers and keep them up-to-date, TicketSwap leverages MessageBird SMS and Programmable Email.

TicketSwap is a platform that provides a convenient and fair place to buy and sell e-tickets for concerts, festivals, sports events, theatres, and the like. The company keeps transactions legitimate through its SecureSwap program and minimizes overpricing by capping resale mark-ups at 20 percent. For TicketSwap, providing quick, reliable communications around transactions and ensuring that its users are legitimate is critical to delivering secure, transparent resale experiences. To authenticate buyers and sellers and keep them up-to-date, TicketSwap leverages MessageBird SMS and Programmable Email.

TicketSwap is a platform that provides a convenient and fair place to buy and sell e-tickets for concerts, festivals, sports events, theatres, and the like. The company keeps transactions legitimate through its SecureSwap program and minimizes overpricing by capping resale mark-ups at 20 percent. For TicketSwap, providing quick, reliable communications around transactions and ensuring that its users are legitimate is critical to delivering secure, transparent resale experiences. To authenticate buyers and sellers and keep them up-to-date, TicketSwap leverages MessageBird SMS and Programmable Email.

Accompanying event-goers every step of the way

TicketSwap was nearing peak festival season and needed an email solution that could reach millions of e-ticket buyers and sellers without getting blocked or lost in spam folders. The company needed a solution that would enable it to create unlimited templates. In addition, TicketSwap needed to send multiple emails to multiple recipients dynamically while counting on its email provider to filter content reliably to ensure delivery. Bird Programmable Email met all of these needs and ramped up with TicketSwap in just the nick of time. From ticket purchases and sales to venue changes, event cancellations, and even personalized offers, Programmable Email keeps TicketSwap’s customers informed every step of the way.

"We decided to launch Programmable Email right in the middle of our peak season — the European summer music festival season — which speaks to how confident we are in the solution, and how well it's working for us. In just one week, we sent 4.8 million emails."
Chief Product Officer, Frank Roor

TicketSwap was nearing peak festival season and needed an email solution that could reach millions of e-ticket buyers and sellers without getting blocked or lost in spam folders. The company needed a solution that would enable it to create unlimited templates. In addition, TicketSwap needed to send multiple emails to multiple recipients dynamically while counting on its email provider to filter content reliably to ensure delivery. Bird Programmable Email met all of these needs and ramped up with TicketSwap in just the nick of time. From ticket purchases and sales to venue changes, event cancellations, and even personalized offers, Programmable Email keeps TicketSwap’s customers informed every step of the way.

"We decided to launch Programmable Email right in the middle of our peak season — the European summer music festival season — which speaks to how confident we are in the solution, and how well it's working for us. In just one week, we sent 4.8 million emails."
Chief Product Officer, Frank Roor

TicketSwap was nearing peak festival season and needed an email solution that could reach millions of e-ticket buyers and sellers without getting blocked or lost in spam folders. The company needed a solution that would enable it to create unlimited templates. In addition, TicketSwap needed to send multiple emails to multiple recipients dynamically while counting on its email provider to filter content reliably to ensure delivery. Bird Programmable Email met all of these needs and ramped up with TicketSwap in just the nick of time. From ticket purchases and sales to venue changes, event cancellations, and even personalized offers, Programmable Email keeps TicketSwap’s customers informed every step of the way.

"We decided to launch Programmable Email right in the middle of our peak season — the European summer music festival season — which speaks to how confident we are in the solution, and how well it's working for us. In just one week, we sent 4.8 million emails."
Chief Product Officer, Frank Roor

Powering person-to-person ticket resales

While Programmable Email helps TicketSwap keep customers informed, Bird SMS helps to keep customer accounts secure. TicketSwap leverages two-factor authentication to protect its customers and platform against fraudulent or compromised activity. By authenticating users through One-Time Passwords sent via SMS, TicketSwap ensures that transactions on the platform are completed safely by real, verified accounts.

While Programmable Email helps TicketSwap keep customers informed, Bird SMS helps to keep customer accounts secure. TicketSwap leverages two-factor authentication to protect its customers and platform against fraudulent or compromised activity. By authenticating users through One-Time Passwords sent via SMS, TicketSwap ensures that transactions on the platform are completed safely by real, verified accounts.

While Programmable Email helps TicketSwap keep customers informed, Bird SMS helps to keep customer accounts secure. TicketSwap leverages two-factor authentication to protect its customers and platform against fraudulent or compromised activity. By authenticating users through One-Time Passwords sent via SMS, TicketSwap ensures that transactions on the platform are completed safely by real, verified accounts.

Reselling tickets safely and fairly to fans around the world

TicketSwap powers secure, reliable ticket resales to more than 4.1 million users across 20+ countries and counting. Always putting the fans first, TicketSwap leverages cloud communications to protect and support customers from the moment they create an account, right up until they walk through the venue doors. With Bird, TicketSwap is able to deliver safe, stress-free experiences that put event-goers at the center of everything.

"We've used Bird's SMS API since nearly day one. We have always been pleased with the reliability of the platform, and the quality of service and support we've received."
Chief Product Officer, Frank Roor

TicketSwap powers secure, reliable ticket resales to more than 4.1 million users across 20+ countries and counting. Always putting the fans first, TicketSwap leverages cloud communications to protect and support customers from the moment they create an account, right up until they walk through the venue doors. With Bird, TicketSwap is able to deliver safe, stress-free experiences that put event-goers at the center of everything.

"We've used Bird's SMS API since nearly day one. We have always been pleased with the reliability of the platform, and the quality of service and support we've received."
Chief Product Officer, Frank Roor

TicketSwap powers secure, reliable ticket resales to more than 4.1 million users across 20+ countries and counting. Always putting the fans first, TicketSwap leverages cloud communications to protect and support customers from the moment they create an account, right up until they walk through the venue doors. With Bird, TicketSwap is able to deliver safe, stress-free experiences that put event-goers at the center of everything.

"We've used Bird's SMS API since nearly day one. We have always been pleased with the reliability of the platform, and the quality of service and support we've received."
Chief Product Officer, Frank Roor

Other news

Read more from this category

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

Contact sales

Start for free

© 2025 Bird

Contact Support

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

Contact sales

Start for free

© 2025 Bird

Contact Support

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

Contact sales

Start for free

© 2025 Bird

Contact Support