RCS brings rich media, interactive carousels, suggested replies, and branded sender profiles to the default messaging app. No app download required.
RCS (Rich Communication Services) is the evolution of SMS. Instead of plain 160-character texts, you get rich media, interactive carousels, suggested reply buttons, and branded sender profiles — all rendered natively in the device's default messaging app. Your customers don't need to download anything. With Apple adopting RCS support in iOS 18 alongside Android's existing coverage, RCS now reaches the vast majority of smartphone users worldwide.
Send product cards, image galleries, and interactive carousel layouts directly in the message thread. Customers can browse your catalog and take action without leaving the conversation.
Add tap-to-call, tap-to-map, open-URL, and custom action buttons to every message. Remove friction by letting customers take the next step with a single tap.
Your business name, logo, and brand colors appear natively in the messaging app — no more random phone numbers. Combined with Google's verified sender badge, recipients know exactly who's messaging them.
Adopting a new channel shouldn't mean taking risks with deliverability. Bird's RCS infrastructure includes automatic SMS fallback for devices that don't yet support RCS, so your messages always get through. Built-in read receipts give you delivery and engagement visibility that SMS simply can't provide.
If a recipient's device doesn't support RCS, Bird automatically delivers the message as SMS. You get the rich experience where possible and guaranteed reach everywhere else.
Know exactly when messages are delivered and read — it's built into the RCS protocol. No more guessing whether your message was seen.
Bird's direct carrier connections and AI-powered routing ensure high deliverability across global markets. Messages are delivered through optimized paths for each recipient.
RCS gives you the engagement of a messaging app with the reach of SMS. Businesses using RCS through Bird see significantly higher click-through rates, richer customer interactions, and better conversion metrics compared to plain text messaging. As carrier and device support continues to expand, RCS is quickly becoming the default for business messaging.
Rich media, interactive buttons, and visual layouts drive significantly higher tap and conversion rates compared to plain SMS. Customers engage more when the experience feels like a modern app.
RCS renders in the native messaging app on Android and iOS 18+. Your customers get app-like experiences without the friction of downloading, installing, or creating an account.
RCS integrates into Bird's omnichannel platform alongside email, SMS, WhatsApp, push, and voice. Build cross-channel journeys that include RCS as a primary or fallback channel.
RCS gave us app-like experiences in the default messaging app. Our click-through rates tripled compared to plain SMS, and the branded sender profile builds instant trust.
Binance, Growth Marketing