SMS destination

Netherlands

Dialing code +31 · Europe. Everything you need to send compliant SMS to Netherlands with the Bird SMS API.

Policy last updated July 13, 2026

What you can send

SMS

RCS

Two-way messaging

Supported

Sender types

Every way you can originate a message to this country, with how each is cleared for use and how long that takes. Listed best route first.

Sender	Activation	Setup time	Notes
Short code	Manual review	~14–30 business days	Supports two-way replies.
Alphanumeric Sender ID	Instant activation	Same day	One-way only.
Long code (phone number)	Instant activation	Same day	Supports two-way replies.

Rules & regulations

What local regulators expect before you send, as the destination's own policy record states it.

Template approvalNot required

Quiet hoursNone

What this market refuses

Gambling traffic is strictly forbidden in the Netherlands, especially without a local gambling license. Companies with a local license can send gambling content. Please submit a Gambling license in case you are submitting for Gambling sender/content. Some senders for this market are protected by the Dutch Regulatory agency, and an Authorisation letter could be required for those.

One API

How sending works

You send to every destination through the same endpoint and the same keys. Bird picks a compliant route for the country, applies opt-out handling on every message, and reports delivery from carrier receipts. The country-specific part is which sender you register. The API call does not change.

Sending to Netherlands, answered

What senders ask before their first message to Netherlands.

Do I need to register a sender before sending SMS to Netherlands?

Only for a short code. An alphanumeric sender ID or a long code can send without registration.

Can I use an alphanumeric sender ID in Netherlands?

Yes, and it needs no registration.

How long does sender registration take in Netherlands?

Registering a short code takes 14 to 30 business days.

Can I receive replies from Netherlands?

Yes, if you send from a short code or a long code. Replies are delivered to you as signed webhooks.

Are there quiet hours for SMS in Netherlands?

No. There are no quiet hours here.

What other channels can Bird reach Netherlands on?

WhatsApp, RCS, and Voice, from the same account and API.

The rest of the SMS platform

One API, one set of keys. Explore the other capabilities.

Sender-ID registrationPre-register alphanumeric and dedicated senders where countries require it.Routing190+ countries, 240 direct-to-carrier links, and automatic failover.NumbersLong codes, short codes, toll-free, and alphanumeric sender IDs.SendingThe send API: segments, Unicode safety, batch, and idempotency.Two-wayInbound SMS and conversational replies as HMAC-signed webhooks.All destinationsCoverage, sender types, and rules for every country Bird reaches.

Put it into practice.

Continue with the documentation, guides and examples for this topic. Resources are in English.

Implementation guideSMS overview Explore the capabilitySMS destinations

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Start sending to Netherlands

Create a workspace, register a sender, and send your first message from the same API you will scale on.

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