SMS destination

Japan

Japan

Dialing code +81 · Asia. Everything you need to send compliant SMS to Japan with the Bird SMS API.

Policy last updated July 13, 2026

What you can send

SMS
WhatsApp

Two-way messaging

Supported

Sender types

Every way you can originate a message to this country, with how each is cleared for use and how long that takes. Listed best route first.

SenderActivationSetup timeNotes
Short codeShort-code provisioningVariesSupports two-way replies.
Alphanumeric Sender IDInstant activationSame dayOne-way only.
Long code (phone number)Instant activationSame daySupports two-way replies.

Rules & regulations

What local regulators expect before you send, as the destination's own policy record states it.

Template approvalNot required
Quiet hoursApply

URLs in content may be filtered and SMS related to Casino/Betting are not allowed in Japan and will be treated as SPAM.

One API

How sending works

You send to every destination through the same endpoint and the same keys. Bird picks a compliant route for the country, applies opt-out handling on every message, and reports delivery from carrier receipts. The country-specific part is which sender you register. The API call does not change.

Sending to Japan, answered

What senders ask before their first message to Japan.

Do I need to register a sender before sending SMS to Japan?
Only for a short code. An alphanumeric sender ID or a long code can send without registration. Short codes are assigned by Bird rather than bought, and only reach numbers inside the country.
Can I use an alphanumeric sender ID in Japan?
Yes, and it needs no registration.
Can I receive replies from Japan?
Yes, if you send from a short code or a long code. Replies are delivered to you as signed webhooks.
Are there quiet hours for SMS in Japan?
Yes. Local rules limit the hours in which you can send.
What other channels can Bird reach Japan on?
WhatsApp and Voice, from the same account and API.

Put it into practice.

Continue with the documentation, guides and examples for this topic. Resources are in English.

Get an implementation brief

Start sending to Japan

Create a workspace, register a sender, and send your first message from the same API you will scale on.

Start with one channel.
Add the others when you're ready.

A test API key is yours immediately. Production unlocks when you add a payment method and verify a sender.

Using Claude Code, Cursor, or Codex? Copy a setup prompt and your agent installs the Bird CLI and skills for you. Pick yours:

Cursor