SMS destination

Ireland

Dialing code +353 · Europe. Everything you need to send compliant SMS to Ireland with the Bird SMS API.

Policy last updated July 23, 2026

What you can send

SMS

Two-way messaging

Supported

Before you send

Alphanumeric sender IDs must be registered for Ireland before traffic can deliver. The lead time is listed with the sender types below. File once from the dashboard and track approval through the API.

How sender-ID registration works →

Sender types

Every way you can originate a message to this country, with how each is cleared for use and how long that takes. Listed best route first.

Sender	Activation	Setup time	Notes
Alphanumeric Sender ID	Sender ID registration	Varies	One-way only.
Long code (phone number)	Instant activation	Same day	Supports two-way replies.

Rules & regulations

What local regulators expect before you send, as the destination's own policy record states it.

Template approvalNot required

Quiet hoursApply

SenderID needs to be registered over ComReg portal. ComReg is regulatory entity in Ireland. During registration it is important to add Bird as OPA, this means that you are allowing us to send your traffic. ComReg has ETA of 5 days to do the registration. Once registration is done sender ID will be listed on their list which also means it will be added in our system.

If sender ID is not registered it will be manipulated to Likely Scam.

ComReg portal: https://senderid.comreg.ie/sender-id-sign-up

One API

How sending works

You send to every destination through the same endpoint and the same keys. Bird picks a compliant route for the country, applies opt-out handling on every message, and reports delivery from carrier receipts. The country-specific part is which sender you register. The API call does not change.

Sending to Ireland, answered

What senders ask before their first message to Ireland.

Do I need to register a sender before sending SMS to Ireland?

Only for an alphanumeric sender ID. A long code can send without registration. For an alphanumeric sender ID the name itself is registered, so recipients see exactly the name that was approved.

Can I use an alphanumeric sender ID in Ireland?

Yes, once the sender ID has been registered.

Can I receive replies from Ireland?

Yes, if you send from a long code. Replies are delivered to you as signed webhooks.

Are there quiet hours for SMS in Ireland?

Yes. Local rules limit the hours in which you can send.

What other channels can Bird reach Ireland on?

WhatsApp and Voice, from the same account and API.

The rest of the SMS platform

One API, one set of keys. Explore the other capabilities.

Sender-ID registrationPre-register alphanumeric and dedicated senders where countries require it.Routing190+ countries, 240 direct-to-carrier links, and automatic failover.NumbersLong codes, short codes, toll-free, and alphanumeric sender IDs.SendingThe send API: segments, Unicode safety, batch, and idempotency.Two-wayInbound SMS and conversational replies as HMAC-signed webhooks.All destinationsCoverage, sender types, and rules for every country Bird reaches.

Put it into practice.

Continue with the documentation, guides and examples for this topic. Resources are in English.

Implementation guideSMS overview Explore the capabilitySMS destinations

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Start sending to Ireland

Create a workspace, register a sender, and send your first message from the same API you will scale on.

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