Add subscription keywords

Video guide

Subscription keywords enable your customers to join your SMS lists by simply texting a defined keyword to your number. This feature streamlines the opt-in process and makes it easier for customers to engage with your SMS marketing campaigns.

Watch tutorial below to learn how to set up subscription keywords, including: 

• Adding a trigger keywords for customers to text
• Select the list where subscribers should be added to

Step-by-step guide

Subscription keywords allow your customers to join your SMS marketing lists simply by texting a specific word to your number. Here's how to set them up in Bird.

Step 1: Access SMS settings

• In the main menu Open Developer product 
• In the menu Navigate to Channels 
• Expand SMS section 
• Click on SMS settings
• Open Automations tab

Step 2: Create a new keyword

• Click on the "Add Keyword" button.
• This will open the keyword creation form.

Step 3: Configure your keyword

• Enter your trigger keyword(s) in the designated field.
• Example: "JOIN" or "SUBSCRIBE"
• Select the list that subscribers should be added to when they text this keyword.
  • This determines which audience list your customers will join.

Step 4: Enable subscription functionality

• Toggle on "Allow customers to subscribe to the list by texting this keyword."
• This setting is essential for the keyword to function as a subscription method.

Step 5: Save your settings

• Click the "Save" button to activate your subscription keyword.
• Your keyword is now ready to use.

Step 6: Important considerations

• Remember that subscription keywords cannot overlap with compliance keywords.
• Compliance keywords like "STOP" or "HELP" are reserved and cannot be used.
• Ensure your chosen keyword is:
  • Easy to remember
  • Relevant to your brand or campaign