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Marketing Cloud

Happy first purchase anniversary

Happy first purchase anniversary

In this lesson, you'll learn how to set up a Happy First Purchase Anniversary Journey using Bird. We'll guide you through creating a segment to capture customers whose first purchase anniversary is 365 days ago. You'll also learn to create a personalized message template, configure the Journey to send the message to the appropriate segment, and ensure variables like the customer's first name are correctly inserted. By the end, you'll be ready to publish and activate your First Purchase Anniversary Journey.

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