1. Unified customer data & segmentation
- Sync data from any source (incl. Shopify, Salesforce, custom ETL)
- Create precise dynamic or static customer segments with AI

2. Hyper-personalized Journeys and Campaigns
- Automate multi-channel customer journeys (across email, SMS, WhatsApp, Push)
- Launch one-off campaigns, create messages with drag-and-drop builder

3. AI-powered Marketing Operations
- Choose your AI models (incl. OpenAI, Azure, Google Vertex, Antrophic, Groq)
- Deploy AI agents across all channels to engage with customers
- Real-time Analytics at platform, product and channel level

4. Everything in one app
- Start with marketing, expand to support and payments 


- Share customer data and AI across all functions