Video guide
Learn how to reach mobile app users with push notifications in Bird. In this guide, you'll learn how to:
Create a push notification campaign
Select recipients and templates
Test your notifications
Schedule or send your campaign
Step-by-step guide
In this guide, we'll show you how to set up and send your first push notifications marketing campaign.
What you'll need
Install a push notifications channel within an application configuration.
Push Notifications message template.
Step 1: Start a New Campaign
Go to:
Marketing Dashboard > Campaigns
Click:
Create Campaign
Select Channel:
Choose Push Notification from the channel list
Step 2: Set Campaign Details
Add a Campaign name: e.g., “Welcome Series – App Install”
Add relevant tags: Add tags like welcome, promotions, or retention to organize campaigns
Choose your Recipients:
Select one or more lists or segments
You can suppress specific lists if needed
Set maximum recipient count to limit reach (optional)
Click Continue to content
Step 3: Configure Message Content
Send from:
Choose the push notification channel to send from
Select template:
Choose a pre-approved Push Notification message template
You can edit the content directly here and save your changes
A real-time preview of the message will be visible
Click Continue to Review
Step 4: Final Review and Test
Check total recipients
Review your message content
Send a test message (recommended):
Choose a Simulated Contact from the dropdown
Step 5: Launch Your Campaign
Schedule the campaign:
Choose a future date and time
Select a time zone (e.g., recipient’s local time)
Send now:
Click Send Now to deliver your campaign immediately
