Journeys overview

What are Journeys?

Create targeted marketing sequences that adapt to customer actions across all communication channels. Bird Journeys automatically personalizes messages based on customer interactions like opens, clicks, and purchases, ensuring relevant content reaches the right audience at the right time.

Before you start

Here's what you need to know before you start:

If you’re triggering an event from your online store, make sure you install Shopify or similar as a connector.

You'll also need to have one of the following channels installed so that you can send messages to your customers:

  • WhatsApp
  • SMS
  • Email
  • Push

Start with one channel.
Add the others when you're ready.

A test API key is yours immediately. Production unlocks when you add a payment method and verify a sender.

Using Claude Code, Cursor, or Codex? Copy a setup prompt and your agent installs the Bird CLI and skills for you. Pick yours: